WHY INFUSE ACADEMY
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practical skills you can
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Short-session friendly
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confidence in your role
Built for Busy GTM Teams
MOST LOVED BY OUR CLIENTS

This mini course explores the essential shift from traditional Lead Generation to modern Demand Generation and why trust, consistency, and value matter...

This course discusses the advantages of the ABM approach, what resources it requires, the types of ABM campaigns that can be launched to reach target accounts, and the best...

This course explores the evolving dynamics of B2B Buying Groups and will equip you to navigate their complexity with clarity and confidence

In this webcast, Christina Garnett explores how AI is reshaping client-centric B2B marketing and what it truly takes to implement AI in a way that strengthens customer relationships

This mini course explores how an Omnichannel Marketing approach turns scattered touchpoints into one connected buyer experience

This course explores how B2B marketers can develop content strategies that align with the buyer’s journey, generate demand, and engage decision makers through purposeful...
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100+ INCREDIBLE EXPERTS
WHAT YOU'LL EXPERIENCE INSIDE
Explore, Learn, and Apply – All in One Place
Structured learning paths tied to real outcomes
Webcasts and advanced sessions for deeper learning
New content released
monthly to keep you ahead
Practical tools, guides, and templates for everyday use
Built for Busy GTM Teams
TRUSTED BY YOUR PEERS
Abigail Cox
Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.
Rohitpal Singh
Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.
Lisa S.
Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!
FAQ
What types of learning content do you offer?
INFUSE Academy currently offers four types of learning content:
- Courses: Comprehensive learning modules exploring core B2B marketing topics. (Clients & Partners only)
- Webcasts: Recorded sessions featuring industry experts who share insights and address key challenges faced by B2B marketers today. (Clients & Partners only)
- Workshop: Practical training session designed to help maximize the value of prospects delivered through INFUSE campaigns. (Client-only)
- Mini Courses: Short, 20-minute learning capsules covering key aspects of B2B marketing. These are complimentary for anyone who registers, and include a certificate of participation upon completion. (Available to everyone)
What is the difference between courses, webcasts, mini courses, and workshops?
- Courses are structured learning experiences that include short video lessons, expert insights, practical resources, and activities. They provide in-depth knowledge on specific B2B marketing topics and are ideal for building lasting skills.
- Webcasts are focused discussions led by seasoned marketing practitioners. They deliver real-world perspectives on current industry trends and challenges.
- Mini Courses are quick, 20-minute modules designed to give you an accessible introduction to key B2B marketing concepts.
- Workshop is a client-only, interactive training session (about 25 minutes) focused on helping teams apply INFUSE campaign insights directly to their sales and marketing efforts.
Who can access INFUSE Academy content?
- Mini Courses are free and available to everyone upon registration.
- Courses, Webcasts, and Workshop are exclusive to INFUSE partners and clients at no additional cost. Clients and partners gain full access to the Academy’s catalogue of 50+ courses, expert-led webcasts, and specialized workshop.
Once you submit your request for access via the platform, please allow up to 24 hours for your account to update.Still need help? Email us at team@infuseacademy.com.
How long does it take to complete courses, webcasts, workshop, and mini courses?
That’s up to you. All our learning is divided into short, digestible pieces you can watch on the go, between meetings, or whenever it fits your schedule.
- Mini Courses: Complete in one sitting and earn a certificate.
- Workshops: Practical, guided sessions you can finish in less than half an hour.
- Courses & Webcasts: Learn in depth, at your own pace, with flexible, bite-sized lessons.
How do I access my courses?
There are several ways to gain access to INFUSE Academy:
If you are an existing INFUSE partner or client, you can upgrade to full access from within the learning platform.Once you submit your request, please allow up to 24 hours for your account to update. Still need help? Email us at team@infuseacademy.com.
- INFUSE Partners and Clients: Contact your Client Success or Sales representative to receive your login credentials.
- Direct Registration: Sign up through our website. Free Mini Courses are available to everyone upon registration.
If you are an existing INFUSE partner or client, you can upgrade to full access from within the learning platform.Once you submit your request, please allow up to 24 hours for your account to update. Still need help? Email us at team@infuseacademy.com.

Ben Stroup
Ben has over two decades of experience as a strategic growth leader, specializing in aligning teams, simplifying technology, and driving revenue to enhance organizational capacity and capabilities.
As President of Velocity Strategy Solutions, Ben excels in leading change management, digital transformation, and data-driven decision-making across diverse sectors including technology, financial services, manufacturing, higher education, healthcare, consulting, and nonprofits.
Ben's expertise lies in identifying key priorities, building high-performing teams, and seamlessly connecting ideas to execution, resulting in remarkable outcomes and sustained success for his clients
As President of Velocity Strategy Solutions, Ben excels in leading change management, digital transformation, and data-driven decision-making across diverse sectors including technology, financial services, manufacturing, higher education, healthcare, consulting, and nonprofits.
Ben's expertise lies in identifying key priorities, building high-performing teams, and seamlessly connecting ideas to execution, resulting in remarkable outcomes and sustained success for his clients

Bryan Grover
Bryan is dedicated to helping brands create authentic, human-centered marketing and copy. By refining messaging and ensuring consistency across all channels, Bryan ensures his clients’ brands are distinctive and true to their identity.
His expertise encompasses conversion copywriting, email marketing planning and strategy, product marketing, and content development and production, making him a versatile asset for any marketing initiative
His expertise encompasses conversion copywriting, email marketing planning and strategy, product marketing, and content development and production, making him a versatile asset for any marketing initiative

David Verwey
David Verwey serves as INFUSE’s Chief Commercial Officer (CCO) and DPO. He leads INFUSE’s global commercial strategy covering partner ecosystem, product & solution strategy, and commercial operations & governance. In addition, David oversees INFUSE’s EMEA division, focusing on our clients’ growth

Andrew Babb
Andrew has over 8 years of experience as a digital marketing expert, specializing in inbound marketing and demand generation.
As the Director of Performance Marketing at Sama, Andrew excels in content creation, lead nurturing, data management, and event marketing. His strategic and analytical insights have driven significant results for companies in the financial, legal, and automotive industries.
Andrew's passion for inbound marketing and his expertise in leveraging data to optimize marketing efforts make him a valuable asset in enhancing brand presence and generating demand
As the Director of Performance Marketing at Sama, Andrew excels in content creation, lead nurturing, data management, and event marketing. His strategic and analytical insights have driven significant results for companies in the financial, legal, and automotive industries.
Andrew's passion for inbound marketing and his expertise in leveraging data to optimize marketing efforts make him a valuable asset in enhancing brand presence and generating demand

Greg Campbell
Greg Campbell serves as the Head of Strategic Growth at INFUSE, where he utilizes over 14 years of varied marketing and sales experience to propel clients' demand growth journeys. Greg has developed his expertise in core strategy, demand generation, account-based marketing (ABM), and marketing operations across both startups and global enterprises.
A passionate advocate of continuous learning, Greg excels in collaborating with teams and individuals to identify and implement growth and optimization strategies. His leadership style champions open-mindedness and the exploration of innovative ideas beyond conventional boundaries. Greg strongly believes in the power of diverse skill sets coming together to achieve remarkable results, making him a pivotal force in the strategic growth initiatives at INFUSE
A passionate advocate of continuous learning, Greg excels in collaborating with teams and individuals to identify and implement growth and optimization strategies. His leadership style champions open-mindedness and the exploration of innovative ideas beyond conventional boundaries. Greg strongly believes in the power of diverse skill sets coming together to achieve remarkable results, making him a pivotal force in the strategic growth initiatives at INFUSE

Hannah Shain
With over 15 years of professional experience in marketing, Hannah Shain leads the internal creative, branding, demand generation, and revenue marketing initiatives at Relo Metrics. She is responsible for driving pipeline growth, enhancing lead velocity, and building a lovable brand.
Hannah's multifaceted role allows her to engage in a variety of marketing disciplines, including marketing operations, sales enablement, digital campaigns, paid media, public relations, creative development, brand management, content creation, customer advocacy programs, client relations, account-based campaigns, field marketing, community management, and market research.
Her comprehensive skill set and strategic vision make her an invaluable asset to Relo Metrics, propelling the company's marketing efforts and fostering substantial growth
Hannah's multifaceted role allows her to engage in a variety of marketing disciplines, including marketing operations, sales enablement, digital campaigns, paid media, public relations, creative development, brand management, content creation, customer advocacy programs, client relations, account-based campaigns, field marketing, community management, and market research.
Her comprehensive skill set and strategic vision make her an invaluable asset to Relo Metrics, propelling the company's marketing efforts and fostering substantial growth

Carson Spitzke
Carson Spitzke is the Founder of Spitz Solutions, a PR agency based in Calgary. Renowned as the go-to agency for getting financial advisors featured in prestigious publications such as Forbes, Fortune, AP News, Yahoo Finance, and Business Insider, Spitz Solutions specializes in elevating the profiles of financial professionals.
With a focus on generating consistent client leads, Carson and his team ensure that their clients can devote their time to nurturing and building relationships with their current clients
With a focus on generating consistent client leads, Carson and his team ensure that their clients can devote their time to nurturing and building relationships with their current clients

Mason Cosby
Mason Cosby is the Strategic Advisor and Founder of Scrappy ABM, a company renowned for its expertise in constructing playbooks, programs, and podcasts that generate millions in revenue. Under Mason's leadership, his team has helped clients achieve remarkable success, including the launch of a podcast that became the #1 marketing podcast in the U.S., generating over $1.5 million in revenue in its first year.
Mason's strategic acumen is reflected in his personal achievements, having generated over $8 million in sourced revenue with an impressive 16X ROI on headcount, technology, and media spend. His innovative approach and profound impact on marketing strategies make him a distinguished leader in the field of account-based marketing
Mason's strategic acumen is reflected in his personal achievements, having generated over $8 million in sourced revenue with an impressive 16X ROI on headcount, technology, and media spend. His innovative approach and profound impact on marketing strategies make him a distinguished leader in the field of account-based marketing

Michael Phelan
With over 12 years of experience as the Principal and Founder of Go-to-Market Pros, Michael Phelan specializes in uncovering B2B buyer insights and devising effective marketing and sales strategies that deliver quantifiable results. Michael has a proven track record of driving revenue growth and enhancing customer retention for startups, early-stage companies, and mature enterprises across a range of industries, including SaaS, document management, consumer electronics, healthcare IT, and telco/cable.
As a creative and accomplished sales and marketing consultant, Michael leverages his MBA and his deep expertise in product development, product management, demand generation, distribution and partnership development, eCommerce, and digital marketing to provide innovative, customized solutions for his clients. He is also a highly effective social media networker, a thought leader in sales and marketing, and a LinkedIn social selling trainer, with a top 1% LinkedIn Social Selling Index (SSI) rating and a B2B Innovator Award in 2020. Michael's mission is to empower his clients to achieve their revenue and growth goals through cutting-edge go-to-market strategies and insightful guidance
As a creative and accomplished sales and marketing consultant, Michael leverages his MBA and his deep expertise in product development, product management, demand generation, distribution and partnership development, eCommerce, and digital marketing to provide innovative, customized solutions for his clients. He is also a highly effective social media networker, a thought leader in sales and marketing, and a LinkedIn social selling trainer, with a top 1% LinkedIn Social Selling Index (SSI) rating and a B2B Innovator Award in 2020. Michael's mission is to empower his clients to achieve their revenue and growth goals through cutting-edge go-to-market strategies and insightful guidance

Raluca Apostol
Raluca Apostol is the B2B Growth Lead at Zeph, and since 2011, she has marketed various projects across more than 10 countries in EMEA and the Americas.
A marketer and agency operations executive with an MBA, Raluca is passionate about technology and data-driven marketing. Her expertise encompasses events, digital marketing, content marketing, email, copywriting, ABM, and campaign management. Raluca thrives on being involved from the planning stages of a project and guiding its growth
A marketer and agency operations executive with an MBA, Raluca is passionate about technology and data-driven marketing. Her expertise encompasses events, digital marketing, content marketing, email, copywriting, ABM, and campaign management. Raluca thrives on being involved from the planning stages of a project and guiding its growth

Adriana Stein
Adriana has extensive experience crafting and leading comprehensive online marketing strategies that drive growth for B2B and B2C companies across Europe and North America.
As the CEO and Founder of AS Marketing, Adriana leads a team of digital marketing experts specializing in holistic and localized strategies. These strategies integrate native-speaker-level SEO, LinkedIn content marketing, and marketing automation to deliver impactful results. Originally from the US and now based in Germany, Adriana's expertise bridges the gap between diverse markets, ensuring tailored and effective campaigns for her clients
As the CEO and Founder of AS Marketing, Adriana leads a team of digital marketing experts specializing in holistic and localized strategies. These strategies integrate native-speaker-level SEO, LinkedIn content marketing, and marketing automation to deliver impactful results. Originally from the US and now based in Germany, Adriana's expertise bridges the gap between diverse markets, ensuring tailored and effective campaigns for her clients

Sharon Palermo
Sharon Palermo is the Director of Marketing at PowerOptions, bringing over 12 years of experience in driving integrated, omnichannel marketing programs and strategies. With a robust background in demand generation, strategic partnerships, and communications, Sharon has significantly contributed to the growth of medium and enterprise SaaS companies
INFUSE Academy webcasts are free for all INFUSE clients and partners.
Missing access?
INFUSE Academy courses are free for all INFUSE clients and partners.
Missing access?
INFUSE Academy workshops are free for all INFUSE clients and partners.
Missing access?
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