EXCLUSIVE
Course
Certification
Content
Marketing
Content that earns attention and drives growth
A strategy to build, distribute, and optimize content that fuels Demand Generation, guides buyer journeys, and delivers measurable results across every channel
4 lessons
13 videos
1 h
Practical activities
Earn a certificate when you finish this course
Demonstrates applied knowledge of Content Marketing. Shareable on LinkedIn
What you will learn
How to drive Demand Generation by balancing gated and non-gated content
How to map content to the buyer's journey with precision
How to build a scalable strategy that integrates owned, earned, and paid channels
How to adapt and optimize your content with metrics, AI, and repurposing
Course curriculum
Lesson 1
How Content Marketing drives Demand Generation
In this lesson, you’ll explore how Content Marketing drives Demand Generation by building trust, increasing visibility, and supporting decision making throughout the buyer’s journey. You’ll examine the role of different content types, how to balance gated and non-gated assets, and why intentional content planning leads to stronger engagement. By the end, you’ll understand how content can attract the right audience, nurture interest, and serve as a foundation for scalable, client-focused marketing growth
Lesson 2
Mapping content to the buyer’s journey
In this lesson, you’ll learn how to align content with each stage of the buyer’s journey to create a more connected and intentional client experience. From awareness to retention, each content type plays a specific role in supporting progress. We’ll also touch on how your Ideal Customer Profile and buyer personas inform content planning, helping you choose formats and messaging that feel relevant, build trust, and guide prospects forward with confidence
Lesson 3
Building a Content Marketing strategy that works
In this lesson, you’ll explore how to design a Content Marketing strategy that supports your goals, connects with your audience, and scales over time. You’ll examine a practical framework for planning, execution, and analysis, along with methods for mapping content, coordinating teams, and building consistency across formats. The lesson also covers how to distribute content intentionally and how to integrate owned, earned, and paid channels into one cohesive, omnichannel experience that drives momentum and delivers measurable results
Lesson 4
Adapting and evolving your content strategy
In this lesson, you’ll explore how to keep your content strategy responsive as tools, trends, and client expectations evolve. The lesson covers how to evaluate performance using the right metrics, optimize content for better results, and repurpose high-performing assets to increase reach and relevance. You’ll also learn how to stay agile in a fast-changing environment by using AI tools strategically while maintaining consistency, clarity, and trust across every touchpoint in your content ecosystem
- 4 lessons
- 13 videos
- 1 h
- Practical activities
Trusted by your peers
Abigail Cox
Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.
Rohitpal Singh
Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.
Lisa S.
Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!
Insights from practitioners
Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory
Robert TeplanskySharon PalermoSharon PalermoSharon PalermoSharon PalermoSharon Palermo
Director of Marketing, IntelliChief
Who is this for?
B2B marketers and business owners who want to move beyond publishing content for its own sake and build a strategy that attracts the right buyers, builds trust, and converts engagement into pipeline
Ben Stroup
Ben has over two decades of experience as a strategic growth leader, specializing in aligning teams, simplifying technology, and driving revenue to enhance organizational capacity and capabilities.
As President of Velocity Strategy Solutions, Ben excels in leading change management, digital transformation, and data-driven decision-making across diverse sectors including technology, financial services, manufacturing, higher education, healthcare, consulting, and nonprofits.
Ben's expertise lies in identifying key priorities, building high-performing teams, and seamlessly connecting ideas to execution, resulting in remarkable outcomes and sustained success for his clients
As President of Velocity Strategy Solutions, Ben excels in leading change management, digital transformation, and data-driven decision-making across diverse sectors including technology, financial services, manufacturing, higher education, healthcare, consulting, and nonprofits.
Ben's expertise lies in identifying key priorities, building high-performing teams, and seamlessly connecting ideas to execution, resulting in remarkable outcomes and sustained success for his clients
Featured in courses:
INFUSE Academy courses are free for all INFUSE clients and partners.
Missing access?
Robert Teplansky
Robert Teplansky is the Director of Marketing at IntelliChief, bringing proven expertise in helping individuals and companies define and communicate their core value propositions. He specializes in developing transformational marketing and messaging strategies that effectively convey these propositions to the marketplace.
Robert's exceptional skills in content development, marketing strategy, and operations support are focused on generating demand and enhancing the effectiveness of marketing and sales efforts. His approach is outcomes-driven, aiming to accelerate business success through strategic and impactful communication
Robert's exceptional skills in content development, marketing strategy, and operations support are focused on generating demand and enhancing the effectiveness of marketing and sales efforts. His approach is outcomes-driven, aiming to accelerate business success through strategic and impactful communication
Featured in courses:
Joseph Saunders
Joseph Saunders is a dynamic Sr. Content Marketing Manager at INFUSE, renowned for crafting innovative strategies that drive engagement, enhance buyer enablement, and support sales success.
Leading a global team of content marketers, Joseph excels in implementing omnichannel marketing campaigns tailored to diverse audiences. His approach combines strategic insight and creative vision, resulting in meaningful audience connections and measurable business outcomes. Passionate about innovation, Joseph continually seeks to elevate brand storytelling and deliver exceptional results across all touchpoints
Featured in courses:
INFUSE Academy webcasts are free for all INFUSE clients and partners.
Missing access?
INFUSE Academy workshops are free for all INFUSE clients and partners.
Missing access?
Write your awesome label here.
Unfortunately, the coupon you used for registration has expired. Please contact your partner for assistance with generating a new coupon code to get access to the partner portal.
Unfortunately, the coupon you used for registration is not valid. If you think the coupon code was correct or that there was a mistake, please contact us at team@infuseacademy.com for assistance.