EXCLUSIVE
RevOps
One system. Sales, marketing, and client success — finally in sync
A strategy to integrate people, platforms, and processes so every team works toward the same revenue goal
2 lessons
5 videos
42 min
Practical activities
Earn a certificate when you finish this course
Demonstrates applied knowledge of RevOps. Shareable on LinkedIn

What you will learn
How to understand the origins, functions, and strategic benefits of a RevOps model
How to implement the 4 Ps of effective RevOps: Plan, People, Processes, and Platforms
How to align your tech stack to better support cross-functional collaboration and shared revenue goals
How to use data-driven frameworks to deliver seamless client journeys and drive sustainable growth
Course curriculum
Lesson 1
Building RevOps to improve client experiences
RevOps, as a concept, emerged as clients became more and more empowered to become selective and independent in their research and finally, buyer decisions. In this part of the course, you will learn more about the origins, functions, and benefits of this model.
Lesson 2
Implementing RevOps
In this part of the course, you will learn about the 4 Ps required for building effective RevOps - Plan, People, Processes, and Platforms. You will also learn about the tech stack to use to align your teams.
3 lessons
8 videos
29 min
Practical activities
Trusted by your peers
Abigail Cox
Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.
Rohitpal Singh
Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.
Lisa S.
Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!
Insights from practitioners
Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory
Andrew BabbSharon PalermoSharon PalermoSharon PalermoSharon PalermoSharon Palermo
Director of Performance Marketing, Sama
Who is this for?
B2B marketers, sales professionals, and revenue leaders who want to break down silos and build a unified operating model that accelerates growth and improves client experience.


Ben Stroup
Ben has over two decades of experience as a strategic growth leader, specializing in aligning teams, simplifying technology, and driving revenue to enhance organizational capacity and capabilities.
As President of Velocity Strategy Solutions, Ben excels in leading change management, digital transformation, and data-driven decision-making across diverse sectors including technology, financial services, manufacturing, higher education, healthcare, consulting, and nonprofits.
Ben's expertise lies in identifying key priorities, building high-performing teams, and seamlessly connecting ideas to execution, resulting in remarkable outcomes and sustained success for his clients
As President of Velocity Strategy Solutions, Ben excels in leading change management, digital transformation, and data-driven decision-making across diverse sectors including technology, financial services, manufacturing, higher education, healthcare, consulting, and nonprofits.
Ben's expertise lies in identifying key priorities, building high-performing teams, and seamlessly connecting ideas to execution, resulting in remarkable outcomes and sustained success for his clients

Alyssa Yap
Alyssa has a demonstrated track record of leveraging data-driven marketing strategies to optimize the buyer's journey and enhance overall business performance.
As CEO & Founder of Gather 'n' Grow, as well as a HubSpot Certified Partner, Alyssa employs a holistic approach to marketing that emphasizes the inbound methodology and RevOps to drive sustainable growth. Alyssa's belief in the synergistic relationship between marketing and sales - like Batman and Robin - ensures that both functions work seamlessly together for maximum impact.
Her extensive background in customer service and sales has provided her with deep insights into customer pain points, enabling her to develop highly effective, customer-centric marketing strategies. Known for her curiosity, entrepreneurial spirit, and ambition, Alyssa continually seeks ways to elevate her business acumen and pursue personal growth
As CEO & Founder of Gather 'n' Grow, as well as a HubSpot Certified Partner, Alyssa employs a holistic approach to marketing that emphasizes the inbound methodology and RevOps to drive sustainable growth. Alyssa's belief in the synergistic relationship between marketing and sales - like Batman and Robin - ensures that both functions work seamlessly together for maximum impact.
Her extensive background in customer service and sales has provided her with deep insights into customer pain points, enabling her to develop highly effective, customer-centric marketing strategies. Known for her curiosity, entrepreneurial spirit, and ambition, Alyssa continually seeks ways to elevate her business acumen and pursue personal growth
INFUSE Academy courses are free for all INFUSE clients and partners.
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Andrew Babb
Andrew has over 8 years of experience as a digital marketing expert, specializing in inbound marketing and demand generation.
As the Director of Performance Marketing at Sama, Andrew excels in content creation, lead nurturing, data management, and event marketing. His strategic and analytical insights have driven significant results for companies in the financial, legal, and automotive industries.
Andrew's passion for inbound marketing and his expertise in leveraging data to optimize marketing efforts make him a valuable asset in enhancing brand presence and generating demand
As the Director of Performance Marketing at Sama, Andrew excels in content creation, lead nurturing, data management, and event marketing. His strategic and analytical insights have driven significant results for companies in the financial, legal, and automotive industries.
Andrew's passion for inbound marketing and his expertise in leveraging data to optimize marketing efforts make him a valuable asset in enhancing brand presence and generating demand
INFUSE Academy webcasts are free for all INFUSE clients and partners.
Missing access?
INFUSE Academy workshops are free for all INFUSE clients and partners.
Missing access?
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