EXCLUSIVE
Course
Certification

Inbound & Outbound
Marketing

Pull the right buyers in. Reach the right buyers out
A practical framework to balance inbound and outbound strategies, craft content that earns attention, and build a Demand Generation engine that works from both directions
  • 3 lessons
  • 6 videos
  • 28 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Inbound & Outbound Marketing. Shareable on LinkedIn

What you will learn

How to distinguish between inbound and outbound marketing and decide when each approach – or a mix of both – is right for your goals

How to build an effective inbound marketing strategy that addresses buyer pain points and builds long-term client relationships
How to design and execute outbound marketing activities that proactively reach the right prospects with the right message
How to integrate inbound and outbound into a unified Demand Generation strategy that improves lead quality and drives sustainable growth

Course curriculum

Lesson 1

Inbound vs. Outbound Marketing

Inbound Marketing is about attracting and engaging prospects with the brand through personalized and carefully curated content.
It’s important to base it on the Demand Generation philosophy to improve brand awareness and build meaningful relationships with potential clients. It is also important to supplement your Inbound efforts with Outbound activities

Lesson 2

How to build an effective Inbound Marketing strategy

A good Inbound Marketing strategy will ultimately address your target audience's pain points, allowing you to build long-term customer relationships.
To achieve this, there are certain essential steps you'll need to complete, which we will present in this lesson

Lesson 3

Outbound Marketing

Outbound Marketing is about proactively reaching out to a prospective client rather than motivating them to take the first step.
In this lesson, we will present you with ideas of outbound activities you can integrate into your strategy and explain best practices
  • 3 lessons
  • 6 videos
  • 28 min
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Ben Stroup

President, Velocity Strategy Solutions

Catherine Vlaeminck

Fractional CMO, Flex CMO

Michael Phelan

Principal and Founder,
Go-to-Market Pros

Who is this for?

B2B marketers, sales professionals, and business owners who want to stop choosing between inbound and outbound and start building an integrated strategy that captures demand from every direction