Webcast
FREE 10 min
FULL 29 min

The art of engaging cold prospects: Discovery meetings & interactions

In this webcast, Michael Phelan shares actionable strategies for turning cold prospect outreach into productive discovery meetings that build genuine trust and open the door to lasting partnerships. Drawing on over 12 years of experience, Michael breaks down how to uncover real buyer needs, demonstrate value early in the conversation, and sustain healthy relationships across the entire buyer journey
Michael Phelan
Principal and Founder,
Go-to-Market Pros

What you will learn

How to approach cold prospect outreach with a strategy that builds credibility from the first interaction
How to transform cold encounters into lasting partnerships and sustain relationships throughout the buyer journey
How to communicate and demonstrate your value to prospective clients during initial conversations
How to run discovery meetings that uncover genuine buyer needs and establish trust early

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 29-min webcast

The complete session including strategies for cold prospect engagement, discovery meeting best practices, and techniques for building trust and long-term client relationships from the very first interaction
Michael Phelan
Principal and Founder,
Go-to-Market Pros

Expert

With over 12 years of experience as the Principal and Founder of Go-to-Market Pros, Michael Phelan specializes in uncovering B2B buyer insights and devising effective marketing and sales strategies that deliver quantifiable results. Michael has a proven track record of driving revenue growth and enhancing customer retention for startups, early-stage companies, and mature enterprises across a range of industries, including SaaS, document management, consumer electronics, healthcare IT, and telco/cable. As a creative and accomplished sales and marketing consultant, Michael leverages his MBA and his deep expertise in product development, product management, demand generation, distribution and partnership development, eCommerce, and digital marketing to provide innovative, customized solutions for his clients. He is also a highly effective social media networker, a thought leader in sales and marketing, and a LinkedIn social selling trainer, with a top 1% LinkedIn Social Selling Index (SSI) rating and a B2B Innovator Award in 2020. Michael's mission is to empower his clients to achieve their revenue and growth goals through cutting-edge go-to-market strategies and insightful guidance

Who is this for?

B2B marketers and sales professionals who want to improve how they engage cold prospects – turning early-stage outreach into meaningful conversations that build trust, demonstrate value, and convert into long-term client relationships

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