EXCLUSIVE
Course
Certification

Account-Based
Marketing

Target fewer accounts. Win bigger ones
A focused strategy to identify high-value B2B accounts, personalize your outreach, and align sales and marketing around the campaigns most likely to convert
  • 3 lessons
  • 9 videos
  • 48 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Account-Based Marketing. Shareable on LinkedIn

What you will learn

How to evaluate the ABM approach, understand its key advantages, and assess whether your team has the resources to execute it effectively

How to implement ABM in practice: researching your ICP, creating account-specific content, and engaging the full buying committee
How to choose the right ABM campaign type based on your goals and target accounts
How to avoid the most common ABM execution mistakes and measure the success of your strategy

Course curriculum

Lesson 1

Account-Based Marketing philosophy and key advantages

Before committing to ABM, marketers need to understand what accounts they would like to target and decide on whether or not they have the resources available for employing this type of strategy. While there are clear advantages of ABM, to a certain degree, it’s a riskier path in terms of allocation of resources to win a particular client.

Lesson 2

Types of ABM campaigns

There are several types of ABM campaigns that B2B marketers can use to target selected account(s): one-to-one, one-to-few, and one-to-many. Blended approaches are also discussed as an option that is growing in popularity and has advantages in terms of cost-efficiency.

Lesson 3

ABM implementation

ABM requires extensive research on the ICP, adaptation and creation of content to fit the needs of your target accounts, and gaining attention of the buying committee of your potential clients.
This lesson explains how this can be achieved and pinpoints common mistakes to watch out for while executing ABM.
  • 3 lessons
  • 9 videos
  • 48 min
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Mason Cosby

Strategic Advisor & Founder,
Scrappy ABM

Catherine Vlaeminck

Fractional CMO,
Flex CMO

Who is this for?

B2B marketers and sales professionals who want to move beyond broad-based demand generation and build a targeted, high-precision strategy that wins the accounts that matter most