FREE
Course
Certification

ABX

Account-based, experience-led
A strategy you can align across marketing, sales, and client success so every touchpoint builds toward lasting trust and pipeline growth.
  • 3 lessons
  • 20 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Account-Based Experience strategy and cross-functional alignment. Shareable on LinkedIn.

What you will learn

How to align teams around shared account signals, not siloed tactics

How to spot the red flags (and green flags worth celebrating) in your current ABX approach
Practical steps to create a coordinated experience that builds long-term trust
How ABX connects marketing, sales, and client success into one seamless buyer journey

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Mukesh Rajpurohit

Vice President APAC, INFUSE

Mason Cosby

Strategic Advisor & Founder,
Scrappy ABM

Who is this for?

Marketers, sales professionals, and client success managers who want to move beyond fragmented account outreach and build a coordinated, trust-driven experience across the full buyer journey.