EXCLUSIVE
Storytelling in
B2B Marketing
Stories that move buyers, not just inform them
A practical framework to craft relatable, emotionally resonant narratives that humanize your brand and connect with buyers at every stage of their journey
2 lessons
10 videos
52 min
Practical activities
Earn a certificate when you finish this course
Demonstrates applied knowledge of Storytelling in B2B Marketing. Shareable on LinkedIn

What you will learn
How storytelling works in B2B marketing and why addressing buyer pain points through authentic narratives drives stronger engagement
How to apply storytelling structures, humor, visual elements, and gamification to make your message resonate with B2B audiences
How to humanize your brand and simplify complex ideas into clear, compelling narratives that work across multiple channels and buyer personas
How to tailor stories to different stages of the buyer journey and deliver them at scale without losing authenticity
Course curriculum
Lesson 1
Stories that empower the world of B2B
In one way or another, we are all familiar with the power of storytelling as a way to make your message relatable and get an emotional response from an audience. B2B marketing can also benefit from storytelling, but its application is a bit different – the focus is on understanding your audience and creating and delivering content that resonates with them by following the trajectory of their buyer journey and addressing their pain points in an authentic way
Lesson 2
How to win your B2B audience with storytelling
In this lesson, you will learn how to apply storytelling structures, humor, visual elements, gamification and other aspects effectively to make your story successful in the B2B world
2 lessons
10 videos
52 min
Practical activities
Trusted by your peers
Abigail Cox
Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.
Rohitpal Singh
Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.
Lisa S.
Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!
Insights from practitioners
Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory
Joseph SaundersSharon PalermoSharon PalermoSharon PalermoSharon PalermoSharon Palermo
Content Marketing Manager, INFUSE
Michael PhelanSharon PalermoSharon PalermoSharon PalermoSharon PalermoSharon Palermo
Principal and Founder,
Go-to-Market Pros
Go-to-Market Pros
Who is this for?
B2B marketers, content creators, and sales professionals who want to go beyond information-dense messaging and build narratives that genuinely connect with buyers, build trust, and make their brand memorable in competitive markets

INFUSE Academy courses are free for all INFUSE clients and partners.
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Emma Westley
Emma Westley leads the marketing team at DCX, a company on a mission to redefine outsourcing. With over 20 years of experience in the industry, Emma is passionate about creating achievable and scalable marketing and go-to-market (GTM) strategies. At DCX, she collaborates closely with the sales, customer experience, talent acquisition, culture, project management, and finance teams to develop marketing strategies and processes that drive the company's impressive growth.
Emma’s career has taken her through global corporations, fast-paced agencies, and hyper-growth startups, providing her with a unique perspective on various GTM specialisms, including B2B GTM Strategy, Brand Awareness, Demand & Lead Generation, Marketing & Sales Alignment, MarTech Stacks, Automation & Processes, and others.Emma's extensive experience and strategic vision make her an invaluable asset in driving DCX's marketing initiatives and supporting its exceptional growth trajectory
Emma’s career has taken her through global corporations, fast-paced agencies, and hyper-growth startups, providing her with a unique perspective on various GTM specialisms, including B2B GTM Strategy, Brand Awareness, Demand & Lead Generation, Marketing & Sales Alignment, MarTech Stacks, Automation & Processes, and others.Emma's extensive experience and strategic vision make her an invaluable asset in driving DCX's marketing initiatives and supporting its exceptional growth trajectory

Michael Phelan
With over 12 years of experience as the Principal and Founder of Go-to-Market Pros, Michael Phelan specializes in uncovering B2B buyer insights and devising effective marketing and sales strategies that deliver quantifiable results. Michael has a proven track record of driving revenue growth and enhancing customer retention for startups, early-stage companies, and mature enterprises across a range of industries, including SaaS, document management, consumer electronics, healthcare IT, and telco/cable.
As a creative and accomplished sales and marketing consultant, Michael leverages his MBA and his deep expertise in product development, product management, demand generation, distribution and partnership development, eCommerce, and digital marketing to provide innovative, customized solutions for his clients. He is also a highly effective social media networker, a thought leader in sales and marketing, and a LinkedIn social selling trainer, with a top 1% LinkedIn Social Selling Index (SSI) rating and a B2B Innovator Award in 2020. Michael's mission is to empower his clients to achieve their revenue and growth goals through cutting-edge go-to-market strategies and insightful guidance
As a creative and accomplished sales and marketing consultant, Michael leverages his MBA and his deep expertise in product development, product management, demand generation, distribution and partnership development, eCommerce, and digital marketing to provide innovative, customized solutions for his clients. He is also a highly effective social media networker, a thought leader in sales and marketing, and a LinkedIn social selling trainer, with a top 1% LinkedIn Social Selling Index (SSI) rating and a B2B Innovator Award in 2020. Michael's mission is to empower his clients to achieve their revenue and growth goals through cutting-edge go-to-market strategies and insightful guidance

Joseph Saunders
Joseph Saunders is a dynamic Sr. Content Marketing Manager at INFUSE, renowned for crafting innovative strategies that drive engagement, enhance buyer enablement, and support sales success.
Leading a global team of content marketers, Joseph excels in implementing omnichannel marketing campaigns tailored to diverse audiences. His approach combines strategic insight and creative vision, resulting in meaningful audience connections and measurable business outcomes. Passionate about innovation, Joseph continually seeks to elevate brand storytelling and deliver exceptional results across all touchpoints

Paige Arnof-Fenn
Paige Arnof-Fenn is the Founder and CEO of Mavens & Moguls. She has held influential roles such as VP Marketing/CMO at Zipcar (now Avis), VP of Marketing at Inc.com (acquired by Bertelsmann), and SVP of Marketing at Launch Media (sold to Yahoo). Paige also contributed significantly at The Coca-Cola Company and the U.S. Mint.
She is a sought-after keynote speaker and panelist, with appearances at venues like the New England Direct Marketing Association, MIT Enterprise Forum, and the AMA. Paige is recognized for her leadership, serving as Chair of the Board of Trustees of the Sports Museum at TD Garden and the Alumni Board of Stanford University.
With degrees from Stanford University and Harvard Business School, Paige Arnof-Fenn continues to influence the marketing world and advise early-stage companies and non-profits
She is a sought-after keynote speaker and panelist, with appearances at venues like the New England Direct Marketing Association, MIT Enterprise Forum, and the AMA. Paige is recognized for her leadership, serving as Chair of the Board of Trustees of the Sports Museum at TD Garden and the Alumni Board of Stanford University.
With degrees from Stanford University and Harvard Business School, Paige Arnof-Fenn continues to influence the marketing world and advise early-stage companies and non-profits
INFUSE Academy webcasts are free for all INFUSE clients and partners.
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INFUSE Academy workshops are free for all INFUSE clients and partners.
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