EXCLUSIVE
Course
Certification

Competitive
Positioning

Stand out, win more, stay ahead
A practical framework to define your unique value, sharpen your go-to-market messaging, and build a positioning strategy that differentiates your brand and drives long-term growth
  • 3 lessons
  • 7 videos
  • 40 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Competitive Positioning. Shareable on LinkedIn

What you will learn

How to define your target market and identify the unique value your brand offers to clients

How to research and apply strategic frameworks to develop a compelling competitive position
How to achieve consistency in positioning by adapting your brand strategy to evolving market dynamics
How to leverage content marketing to communicate your unique value to both prospects and existing clients

Course curriculum

Lesson 1

Competitive Positioning for B2B success

Most B2B markets are crowded with competition. That’s why the effectiveness of a marketing strategy is largely determined by how successfully a brand positions itself. This lesson discusses questions that marketers should explore to define their target markets and identify the value they can offer to their clients

Lesson 2

Researching for Competitive Positioning

In order to achieve effective Competitive Positioning, marketers should leverage research and employ various strategic frameworks for conceptualizing their brand. This lesson offers ideas on tools, sources, and approaches to employ for maximizing branding efforts

Lesson 3

Achieving consistency in Competitive Positioning

Competitive Positioning is not a one-time achievement. Branding should be periodically assessed and adapted to the changing needs of the clients and new dynamics in the market. This lesson explains how to achieve this and leverage content marketing for consistently communicating your unique value to both prospective and existing clients
  • 3 lessons
  • 7 videos
  • 40 min
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Carson Spitzke

Founder, Spitz Solutions

Emma Westley

VP Marketing, DCX

Nathan Burke

Chief Marketing Officer, 7AI

Drew Hudgins

Marketing Coach, Strategist, and Founder, The Hudge Factor

Who is this for?

B2B marketers, brand strategists, and go-to-market leaders who want to sharpen how their company is perceived in competitive markets – whether they are refining existing positioning or building a differentiated strategy from the ground up