EXCLUSIVE
Course
Certification

Email
Marketing

The right message, to the right buyer, at the right moment
A practical framework to craft high-performing email campaigns, automate with purpose, and integrate email into a connected omnichannel strategy that converts
  • 3 lessons
  • 10 videos
  • 50 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Email Marketing. Shareable on LinkedIn

What you will learn

How to understand the strategic role of email as a B2B marketing channel and adapt it to the evolving landscape

How to craft high-performing campaigns and optimize for engagement, timing, and audience segmentation
How to use email automation to streamline outbound outreach and nurture buyers more effectively
How to integrate email into an omnichannel strategy and align sales and marketing teams around shared conversion goals

Course curriculum

Lesson 1

Email Marketing as a marketing channel

Before implementing emails within broader marketing strategies, it is important to understand the challenges and advantages tied to using this marketing channel. In this lesson, we will explore Email Marketing as a timeless classic that is continuously evolving to stay effective in the changing landscape of B2B marketing

Lesson 2

Best practices for optimizing email engagement

Sending the right emails to the right audiences at the right times is a key aspect of effective email campaigns. In this lesson, you will discover techniques for measuring and optimizing email campaigns, as well as the benefits of using email automation to streamline outbound Email Marketing to prospective clients

Lesson 3

Email Marketing as part of an omnichannel strategy

As single-channel marketing campaigns are rarely effective, it's necessary to pair emails with other outreach methods to create a smooth buyer experience that goes beyond the inbox. In this lesson, you’ll discover more about integrating Email Marketing as a part of an omnichannel strategy, which requires the alignment of multiple teams' efforts within the organization
  • 3 lessons
  • 10 videos
  • 50 min
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Bukola Odunaiya

Senior Partner Marketing Manager, Expedia

Angela Cattin

Senior Demand Generation and Field Marketing Leader, UKI & North America, Strada

Drew Hudgins

Marketing Coach, Strategist, and Founder, The Hudge Factor

Who is this for?

B2B marketers and demand gen practitioners who want to move beyond batch-and-blast email and build campaigns that genuinely engage buyers, nurture relationships, and drive measurable pipeline impact