EXCLUSIVE
Omnichannel
Marketing
Every channel connected. Every interaction intentional
A strategy to align messaging, timing, and channels so every buyer touchpoint feels seamless — from first impression to conversion
2 lessons
9 videos
48 min
Practical activities
Earn a certificate when you finish this course
Demonstrates applied knowledge of Omnichannel Marketing. Shareable on LinkedIn

What you will learn
How to understand the difference between multichannel and omnichannel approaches, and why integration is what drives results
How to measure omnichannel performance and optimize your tech stack to support a unified buyer experience
How to create consistency across touchpoints so every interaction feels connected and relevant
How to map the B2B buyer journey and build a channel strategy that meets buyers where they are
Course curriculum
Lesson 1
To MULTIchannel or OMNIchannel, that is the question
Omnichannel Marketing helps create personalized client experiences through the organic flow of information across multiple marketing channels and platforms. This lesson outlines the key components necessary for successful Omnichannel Marketing implementation
Lesson 2
Building an Omnichannel Marketing strategy
This lesson presents the key steps of building Omnichannel Marketing strategies for B2B brands. It stresses the importance of mapping the buyer’s journey, creating an integrated marketing plan, and measuring performance to drive optimizations. It also discusses the advantages of partnering with a demand generation company for building a successful Omnichannel strategy.
2 lessons
9 videos
48 min
Practical activities
Trusted by your peers
Abigail Cox
Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.
Rohitpal Singh
Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.
Lisa S.
Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!
Insights from practitioners
Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory
Nathan BurkeSharon PalermoSharon PalermoSharon PalermoSharon PalermoSharon Palermo
Chief Marketing Officer, 7AI
Who is this for?
B2B marketers and demand gen practitioners who want to move beyond scattered, channel-by-channel execution and build a connected strategy that guides buyers through a coherent, high-converting journey

INFUSE Academy courses are free for all INFUSE clients and partners.
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Christina Pasquale
Christina Pasquale is a B2B marketing professional specializing in demand generation and account-based marketing (ABM) strategies that drive measurable growth for technology and consulting firms. In her role as Marketing Manager at Presidio, Christina has a proven track record of success, including a high-impact ABM initiative targeting a Fortune 500 company. She led a multi-channel strategy that not only created new contacts and secured key meetings but also resulted in closing a multimillion-dollar opportunity.
Christina's expertise includes harnessing data across multiple digital marketing platforms, implementing collaborative cross-functional strategies, and strengthening customer relationships to accelerate the sales pipeline. Skilled in Salesforce, marketing automation, and account management, she excels at translating data into actionable insights and optimizing ROI. Christina’s experience spans various domains such as cybersecurity, SaaS, SEO, white-glove ABM, and intent-based marketing, where she consistently develops campaigns that align with broader organizational goals
Christina's expertise includes harnessing data across multiple digital marketing platforms, implementing collaborative cross-functional strategies, and strengthening customer relationships to accelerate the sales pipeline. Skilled in Salesforce, marketing automation, and account management, she excels at translating data into actionable insights and optimizing ROI. Christina’s experience spans various domains such as cybersecurity, SaaS, SEO, white-glove ABM, and intent-based marketing, where she consistently develops campaigns that align with broader organizational goals

Whitney Powell
Whitney Powell is a Global Client Executive at LinkedIn with over 15 years of experience in marketing, advertising, and media. She leverages LinkedIn's powerful platform, data, and solutions to help B2B clients achieve their marketing and business goals. Passionate and results-driven, Whitney specializes in performance marketing, media strategy, measurement, demand generation, and growth hacking. She holds certifications in Google Analytics and LinkedIn Marketing Solutions, enabling her to measure and optimize campaign impact effectively.
In her role, Whitney develops and manages full-funnel global marketing solutions and growth strategies for some of LinkedIn's largest and most strategic B2B accounts. She works closely with clients to understand their needs, challenges, and objectives, providing tailored and innovative solutions that drive results and ROI. Collaborating with cross-functional teams within LinkedIn, including sales, product, engineering, and analytics, Whitney ensures the smooth execution and delivery of campaigns. Motivated by creating value and impact, she brings diverse perspectives and experiences to her team, having worked with global and regional brands across various sectors and markets
In her role, Whitney develops and manages full-funnel global marketing solutions and growth strategies for some of LinkedIn's largest and most strategic B2B accounts. She works closely with clients to understand their needs, challenges, and objectives, providing tailored and innovative solutions that drive results and ROI. Collaborating with cross-functional teams within LinkedIn, including sales, product, engineering, and analytics, Whitney ensures the smooth execution and delivery of campaigns. Motivated by creating value and impact, she brings diverse perspectives and experiences to her team, having worked with global and regional brands across various sectors and markets

Nathan Burke
Nathan Burke is the Chief Marketing Officer at 7AI, where he leverages his passion for bringing new technologies to market to solve real-world problems. With a distinguished career in cybersecurity marketing, Nathan has previously held leadership roles at notable companies such as Nagomi Security, Axonius, Hexadite (acquired by Microsoft), and CloudLock (acquired by Cisco). He is also a frequent contributing author on topics at the intersection of collaboration and security.
Nathan's strategic vision and expertise in cybersecurity marketing position him as an influential leader in the industry, driving growth and innovation at 7AI
Nathan's strategic vision and expertise in cybersecurity marketing position him as an influential leader in the industry, driving growth and innovation at 7AI
INFUSE Academy webcasts are free for all INFUSE clients and partners.
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INFUSE Academy workshops are free for all INFUSE clients and partners.
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