EXCLUSIVE
Course
Certification

Omnichannel
Marketing

Every channel connected. Every interaction intentional
A strategy to align messaging, timing, and channels so every buyer touchpoint feels seamless — from first impression to conversion
  • 2 lessons
  • 9 videos
  • 48 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Omnichannel Marketing. Shareable on LinkedIn

What you will learn

How to understand the difference between multichannel and omnichannel approaches, and why integration is what drives results

How to measure omnichannel performance and optimize your tech stack to support a unified buyer experience
How to create consistency across touchpoints so every interaction feels connected and relevant
How to map the B2B buyer journey and build a channel strategy that meets buyers where they are

Course curriculum

Lesson 1

To MULTIchannel or OMNIchannel, that is the question

Omnichannel Marketing helps create personalized client experiences through the organic flow of information across multiple marketing channels and platforms. This lesson outlines the key components necessary for successful Omnichannel Marketing implementation

Lesson 2

Building an Omnichannel Marketing strategy

This lesson presents the key steps of building Omnichannel Marketing strategies for B2B brands. It stresses the importance of mapping the buyer’s journey, creating an integrated marketing plan, and measuring performance to drive optimizations. It also discusses the advantages of partnering with a demand generation company for building a successful Omnichannel strategy.
  • 2 lessons
  • 9 videos
  • 48 min
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Christina Pasquale

Marketing Manager, Presidio

Whitney Powell

Global Client Executive, LinkedIn

Who is this for?

B2B marketers and demand gen practitioners who want to move beyond scattered, channel-by-channel execution and build a connected strategy that guides buyers through a coherent, high-converting journey