EXCLUSIVE
Course
Certification

Brand Marketing

Build trust before sales ever get involved
A framework to build, activate, and measure a B2B brand that creates long-term awareness, supports Demand Generation, and proves its value at every stage of the buyer journey
  • 3 lessons
  • 11 videos
  • 1 h
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Brand Marketing. Shareable on LinkedIn

What you will learn

How to activate and measure your brand to prove its value over time

How to build a brand strategy that creates clarity, consistency, and long-term growth
How Brand Marketing supports Demand Generation throughout the entirety of the buyer journey
How to align teams around a shared brand purpose and tailor messaging to different decision makers while maintaining a unified voice

Course curriculum

Lesson 1

What is brand and Brand Marketing in B2B?

In this lesson, you’ll explore how Brand Marketing supports Demand Generation by building trust, shaping perception, and reinforcing value throughout the buyer’s journey. We’ll examine why brand is essential in complex B2B decisions, how it influences early-stage awareness, and what it takes to create brand continuity from first impression to long-term loyalty

Lesson 2

Building a brand strategy that supports growth

In this lesson, you will learn how to design a Brand Marketing strategy that creates clarity, consistency, and long-term growth. We’ll explore how to define your brand identity, align teams around a shared purpose, and tailor messaging to different decision makers while maintaining a unified voice

Lesson 3

Brand activation and measurement

In this lesson, you will learn how to activate your brand across the entire B2B buyer journey, from awareness to retention, while delivering the consistency and credibility needed to earn lasting trust. We’ll explore key Brand Marketing activities, measurement techniques, and best practices to ensure your brand shows up with impact and proves its value over time
  • 3 lessons
  • 11 videos
  • 1 h
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Jessica Dahan

Fractional CMO

Nathan Burke

Chief Marketing Officer, 7AI

Andrei Faji

Founder & Principal Strategist,
On Brand Labs

Katherine Cunningham

Director of Marketing, Rhiannon

Who is this for?

B2B marketers and business owners who want to turn brand from a "nice to have" into a measurable growth engine – whether they are building a brand from scratch or refining one that is no longer generating the impact it should