Webcast
FREE 9 min
FULL 38 min

Fixing the brand promise gap:
Why exceptional experiences are worth the investment

In this webcast, Andrei Faji explores how brand trust, emotional resonance, and cross-functional alignment build long-term loyalty in B2B – and why brand must be treated as a company-wide strategy, not just a marketing function
Andrei Faji
Founder & Principal Strategist, On Brand Labs

What you will learn

Why brand must be treated as a company-wide strategy, not just a marketing function
How to cultivate trust through every touchpoint across marketing, sales, and client success
Practical techniques like moment mapping and reverse benchmarking to align brand with experience
Which operational shifts are required to properly close the brand promise gap and build advocacy at scale

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper



INFUSE CLIENTS & PARTNERS

Full 38-min webcast

The complete session including brand trust and behavioral science frameworks, moment mapping and reverse benchmarking techniques, cross-functional alignment strategies, and a practical approach to closing the gap between brand promise and client experience
Andrei Faji
Founder & Principal Strategist, On Brand Labs

Expert

Andrei Faji is the Founder of On Brand Labs, a consultancy that turns overlooked customer moments into a growth advantage for B2B, financial, and professional services brands. He uncovers asymmetric opportunities in the customer journey that change behavior and build advocacy, shaped by 14 years of leading global brand, growth, and customer strategy in the technology and financial sectors

Who is this for?

B2B marketers, brand strategists, and business leaders who want to close the gap between what their brand promises and what clients actually experience – building the kind of trust that drives loyalty, reduces churn, and generates genuine advocacy

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