EXCLUSIVE
Course
Certification

Sales & Marketing
Alignment

One team, one pipeline, one growth strategy
A strategy to close the gaps between sales and marketing, align around shared goals, and turn cross-functional friction into a competitive advantage
  • 2 lessons
  • 11 videos
  • 25 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Sales & Marketing Alignment. Shareable on LinkedIn

What you will learn

How to identify sources of misalignment between sales and marketing teams

How to adopt shared KPIs that connect marketing activity to revenue outcomes
How to use Revenue Operations to create alignment across strategies, processes, and goals
How to leverage automation to drive consistent growth and an exceptional client experience

Course curriculum

Lesson 1

Created to synergize, not compete

The journey towards alignment starts with understanding its importance and investing into identifying potential sources of misalignment. In this lesson, we will explain how B2B organizations can embrace this goal

Lesson 2

Strategies for achieving alignment

Once the focus on alignment is set, there are several strategies both on a strategic and operational level that can help teams close the gaps. RevOps is presented as one of the potential solutions in this lesson
  • 2 lessons
  • 11 videos
  • 25 min
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Ben Stroup

President, Velocity Strategy Solutions

Bryan Grover

Marketing Consultant, Freelance Copywriting & Content Strategy, Grover Consulting

Who is this for?

B2B marketers, sales leaders, and revenue-focused practitioners who want to break down silos and build a connected go-to-market motion that drives consistent pipeline and growth