FREE
Course
Certification

Demand Generation

Demand generation done right, from day one
A strategy you can understand deeply, apply immediately, and use to generate real buyer intent rather than just contacts.
  • 3 lessons
  • 20 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Demand Generation strategy and buyer intent. Shareable on LinkedIn.

What you will learn

How Demand Generation differs from traditional Lead Generation and why the distinction matters for B2B growth

How trust, consistency, and value drive buyer intent in modern B2B marketing
How to identify the signals that tell you your Demand Generation strategy is working
How to move from chasing contacts to generating genuine, measurable demand

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

David Verwey

Chief Commercial Officer, INFUSE

Ellie Soleymani

Head of Marketing, ClearDATA

Who is this for?

Marketers, sales professionals, and business leaders who want to understand Demand Generation from the ground up and apply it immediately to their B2B strategy.