EXCLUSIVE
Course
Certification

Demand
Generation

From a team that builds it every day
A strategy you can understand deeply, own completely, and apply to any B2B organization
  • 3 lessons
  • 8 videos
  • 29 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Demand Generation strategy. Shareable on LinkedIn

What you will learn

Why Demand Generation outperforms Lead Generation for long-term B2B pipeline and how to make that case inside your organization

How to build an omnichannel content strategy that nurtures buyers at every stage without starting from scratch
How to measure Demand Generation ROI with both leading and lagging indicators – in a way that holds up in a leadership conversation
A complete Demand Generation framework you can put to work immediately – not just understand in theory

Course curriculum

Lesson 1

Demand Generation & Lead Generation

Building a Demand Generation strategy is a journey that involves the adaptation of your current marketing efforts to generate interest and awareness that will lead to future business. In this lesson, we will explain how Demand Generation is different from the Lead Generation and why adopting the Demand Generation philosophy might be beneficial for your business

Lesson 2

Building brand awareness under the Demand Generation approach

Demand Generation succeeds when multiple processes, assets, and channels fit together like clockwork. You will explore these factors with practical advice on the challenges to anticipate while building your strategy

Lesson 3

Adapting content marketing for Demand Generation

Content marketing is a valuable tool in building your Demand Generation strategy. You will learn best practices for creating, adapting, and repurposing assets to meet the needs of your buyers at all stages of the sales funnel
  • 3 lessons
  • 8 videos
  • 29 min
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Victoria Albert

Chief Marketing Officer, INFUSE

David Verwey

Chief Commercial Officer, INFUSE

Sharon Palermo

Director of Marketing, PowerOptions

Who is this for?

B2B marketers and GTM practitioners who want to understand demand generation deeply – not just run it by intuition