FREE
Course
Certification

Discoverability-to-Revenue

Turn invisible buyer research into attributable pipeline
A practical framework to build visibility and earn trust in the dark funnel — and connect early buyer discovery to measurable revenue outcomes
  • 4 lessons
  • 18 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of the Discoverability-to-Revenue framework. Shareable on LinkedIn

What you will learn

How shifts in B2B buying behavior have changed the way buyers research and evaluate vendors before making contact

How to build trust architecture that makes your brand visible and credible during the dark funnel phase of the buyer journey
How to apply the Discoverability-to-Revenue framework to connect early-stage discovery to pipeline and revenue outcomes
How to move from strategy to execution – turning framework thinking into practical programs that drive measurable growth

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Victoria Albert

Chief Marketing Officer, INFUSE

Who is this for?

B2B marketers and Demand Generation practitioners who want to understand how modern buyers actually research and decide – and build a strategy that reaches them earlier, earns their trust before first contact, and converts that early visibility into pipeline