Webcast
FREE 6 min
FULL 27 min

Game theory meets client experience: Designing smarter B2B journeys

In this webcast, Christina Garnett unpacks the critical elements of client empathy, trust-building, and storytelling – and makes a compelling case for why brands must move beyond surface-level engagement and stop rushing buyers through impersonal funnels
Christina Garnett
Chief Customer and Communications Officer (fractional)

What you will learn

How to design client journeys that build trust through empathy and emotional intelligence
Why qualitative data and real-time feedback matter more than satisfaction scores
How to use game theory and behavioral insights to influence buyer decisions
How to turn clients into advocates through AI-assisted customization and intentional CX design

FREE PREVIEW

Watch now

A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 27-min webcast

The complete session including client journey design principles, qualitative data and real-time feedback frameworks, game theory applications in B2B CX, and practical approaches to advocacy-driven customer experience
Kasey Skala
Chief Customer and Communications Officer (fractional)

Expert

Christina Garnett is a Fractional Chief Customer Officer, CX strategist, and communications advisor who helps brands design intentional customer journeys, build engaged communities, and create stories that resonate. She works across customer experience, social strategy, and community-building, partnering with agencies and in-house teams to amplify customer impact through thought leadership and storytelling. Christina is the author of Transforming Customer-Brand Relationships (Kogan Page, 2025), a practical guide to building stronger connections and lasting loyalty through empathy and emotional intelligence

Who is this for?

B2B marketers, client success managers, and CX practitioners who want to move beyond transactional thinking and build client experiences that create genuine trust, reduce churn, and generate the kind of advocacy that drives sustainable growth

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