EXCLUSIVE
Course
Certification

Landing Page
Strategies

Pages that earn the click – and the conversion
A practical framework to design, align, and optimize landing pages that capture buyer interest and accelerate pipeline growth at every stage of the journey
  • 3 lessons
  • 9 videos
  • 55 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Landing Page Strategies. Shareable on LinkedIn

What you will learn

How to design high-performing landing pages that better align with each stage of the B2B buyer journey

How to monitor key performance metrics and apply optimization techniques for continuous improvement
How to drive action through focused messaging, tailored content, and clear CTAs
How to test and refine landing pages to deliver measurable results across campaigns

Course curriculum

Lesson 1

Landing Pages in B2B Marketing

In this lesson, you’ll explore the critical role Landing Pages play in B2B marketing campaigns. You’ll learn how they fit into the broader marketing mix, their unique benefits compared to websites and microsites, and how they help achieve goals such as Demand Generation, brand visibility, and conversions. By the end of this lesson, you’ll have a clear understanding of how Landing Pages drive measurable results and support business growth

Lesson 2

Aligning Landing Pages with the buyer's journey

This lesson focuses on creating high-impact Landing Pages tailored to the unique needs of each stage in the buyer’s journey. You’ll learn to align messaging, design, and CTAs to attract, engage, and convert your target audience. Through examples and best practices, you’ll gain the skills to design pages that resonate with prospects at every stage, from awareness to onboarding and beyond

Lesson 3

Best practices for optimizing Landing Pages

In this lesson, you’ll dive into the strategies for evaluating and improving Landing Page performance. You’ll learn how to monitor key metrics like bounce rate, conversion rate, and time on page, uncover common challenges, and apply optimization techniques to drive better results. By the end of this lesson, you’ll be equipped to test, refine, and measure your pages for ongoing success in your campaigns
  • 3 lessons
  • 9 videos
  • 55 min
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Heather Hurd

Head of Marketing, Zander Labs

Jessica Dahan

Fractional CMO

Barbara Puszkiewicz-Cimino

Director of Global Digital Marketing & CRM, SUMMIT One Vanderbilt

Who is this for?

B2B marketers and demand gen practitioners who want to turn landing pages from generic campaign placeholders into high-converting assets that actively move buyers through the funnel.