EXCLUSIVE
B2B MarTech
A stack that works together, not just a list of tools
A blueprint to design, build, and optimize a connected MarTech ecosystem that aligns with your Go-To-Market strategy and drives measurable pipeline and revenue
3 lessons
11 videos
1 h
Practical activities
Earn a certificate when you finish this course
Demonstrates applied knowledge of B2B MarTech. Shareable on LinkedIn

What you will learn
How to link your MarTech strategy to your GTM goals and buyer journey
How to build a connected stack and prioritize what to implement now versus later
How to translate MarTech into real business impact: pipeline, revenue, and retention
How to optimize and govern your stack over time so it continues to perform as your business scales
Course curriculum
Lesson 1
Defining the role of MarTech in B2B growth
This lesson introduces the role of MarTech in B2B growth and shows how a blueprint that links Go-To-Market strategy, goals, and the buyer journey creates the foundation for a connected, measurable system
Lesson 2
Building a connected MarTech stack
This lesson breaks down the main layers of a modern MarTech stack, introduces example tools, shows how they work together in a connected buyer journey, and explains how to prioritize what to implement now versus later as you scale
Lesson 3
Translating MarTech into business impact
This lesson shows how to connect your MarTech stack to real business outcomes, optimize and troubleshoot it in practice, and govern and evolve it so it continues to drive pipeline, revenue, and retention over time
3 lessons
11 videos
1 h
Practical activities
Trusted by your peers
Abigail Cox
Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.
Rohitpal Singh
Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.
Lisa S.
Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!
Insights from practitioners
Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory
Mandeep KheraSharon PalermoSharon PalermoSharon PalermoSharon PalermoSharon Palermo
Chief Marketing Officer, Arkose Labs
Who is this for?
B2B marketers, marketing operations professionals, and business leaders who are building or untangling a MarTech stack and want a strategic approach that connects data, tools, and teams around shared growth goals

INFUSE Academy courses are free for all INFUSE clients and partners.
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Mandeep Khera
Mandeep has over 20 years of experience leading marketing, channels, and go-to-market strategy for high-growth and PE- and VC-backed B2B SaaS and cybersecurity companies. Now acting as Chief Marketing Officer at Arkose Labs, he specializes in scaling businesses at critical inflection points, including pre-exit, post-acquisition, and new GTM motions, consistently driving measurable revenue and pipeline growth.
Throughout his career, Mandeep has led cross-functional teams across startups, turnaround environments, and global enterprises, scaling $100M+ business units and executing GTM strategies across the US, EMEA, APAC, and LATAM. His expertise spans product marketing, demand generation, analyst relations, M&A, sales enablement, and revenue optimization, with a strong focus on building high-performing teams and delivering data-driven results
Throughout his career, Mandeep has led cross-functional teams across startups, turnaround environments, and global enterprises, scaling $100M+ business units and executing GTM strategies across the US, EMEA, APAC, and LATAM. His expertise spans product marketing, demand generation, analyst relations, M&A, sales enablement, and revenue optimization, with a strong focus on building high-performing teams and delivering data-driven results

Pavel Banhegyi
Pavel has over a decade of experience in growth and performance marketing, helping companies build data-driven strategies that accelerate sustainable revenue. With a background in Science and Engineering, he brings a rigorous, analytical approach to growth, combining experimentation, process design, and cross-channel execution to drive measurable business outcomes.
Most recently, as Global Performance Marketing Manager at 1NCE, Pavel leads performance and demand generation initiatives across international markets. Prior to this, he worked with nearly 300 businesses worldwide as a consultant, Head of Growth, and interim CMO, supporting organizations with user research, growth strategy, automation, and data-led decision-making.
Throughout his career, Pavel has developed deep expertise across digital marketing channels, tracking and retargeting systems, and integrated growth frameworks. Known for connecting channels into cohesive, synergistic strategies rather than siloed campaigns, he is a strong advocate for disciplined experimentation, accurate data interpretation, and process-driven execution that fuels long-term growth

Seth Steinman
Now acting as VP of Marketing at PreVeil, Seth has over 12 years of experience leading marketing teams across B2B SaaS companies and agencies, driving pipeline and revenue through data-driven, performance-focused strategies. He believes marketing should be both aspirational and accountable, with a clear focus on measurable business impact across every stage of the funnel.
Throughout his career, Seth has overseen SEO, paid media, ABM, events, partner channels, customer marketing, and SDR functions, while leveraging advanced marketing and revenue operations platforms including Salesforce, Marketo, HubSpot, and 6sense. Known for building and retaining high-performing teams, he combines creative execution with disciplined optimization to consistently drive pipeline and revenue growth
INFUSE Academy webcasts are free for all INFUSE clients and partners.
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INFUSE Academy workshops are free for all INFUSE clients and partners.
Missing access?
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