EXCLUSIVE
Course
Certification

B2B MarTech

A stack that works together, not just a list of tools
A blueprint to design, build, and optimize a connected MarTech ecosystem that aligns with your Go-To-Market strategy and drives measurable pipeline and revenue
  • 3 lessons
  • 11 videos
  • 1 h
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of B2B MarTech. Shareable on LinkedIn

What you will learn

How to link your MarTech strategy to your GTM goals and buyer journey

How to build a connected stack and prioritize what to implement now versus later
How to translate MarTech into real business impact: pipeline, revenue, and retention
How to optimize and govern your stack over time so it continues to perform as your business scales

Course curriculum

Lesson 1

Defining the role of MarTech in B2B growth

This lesson introduces the role of MarTech in B2B growth and shows how a blueprint that links Go-To-Market strategy, goals, and the buyer journey creates the foundation for a connected, measurable system

Lesson 2

Building a connected MarTech stack

This lesson breaks down the main layers of a modern MarTech stack, introduces example tools, shows how they work together in a connected buyer journey, and explains how to prioritize what to implement now versus later as you scale

Lesson 3

Translating MarTech into business impact

This lesson shows how to connect your MarTech stack to real business outcomes, optimize and troubleshoot it in practice, and govern and evolve it so it continues to drive pipeline, revenue, and retention over time
  • 3 lessons
  • 11 videos
  • 1 h
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Seth Steinman

VP of Marketing, PreVeil

Pavel Banhegyi

Global Performance Marketing Manager, 1NCE

Who is this for?

B2B marketers, marketing operations professionals, and business leaders who are building or untangling a MarTech stack and want a strategic approach that connects data, tools, and teams around shared growth goals