Webcast
FREE 5 min
FULL 22 min

Building a sustainable systems-first approach to brand growth

In this webcast, Pavel Banhegyi explores how B2B marketing leaders can build sustainable growth systems that balance immediate performance with long-term business impact. He discusses the importance of research, ICP clarity, messaging, measurement, leadership alignment, and brand building in creating growth strategies that continue to perform beyond paid campaigns
Pavel Banhegyi
Global Performance Marketing Manager, 1NCE

What you will learn

How to tell the difference between marketing that looks successful and marketing that is actually driving revenue – and what foundations need to be in place before building systems for sustainable growth
How to balance demand capture with Demand Generation, use smarter measurement to stay focused on meaningful revenue impact, and communicate that value in terms that resonate with leadership
How to structure feedback loops that turn data reviews into learning systems, and build a team culture that supports long-term performance over short-term optimization
How AI and automation can scale what works in a systems-first growth strategy – and what leaders facing immediate performance pressure should prioritize to sustain long-term brand strength

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





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Full 22-min webcast

The complete session including sustainable growth frameworks, leadership alignment strategies, ICP clarity and positioning foundations, feedback loop design, marketing maturity signals, AI and automation in growth systems, smarter measurement approaches, data-driven growth case study, and practical advice for leaders navigating the tension between short-term performance pressure and long-term brand building
Pavel Banhegyi
Global Performance Marketing Manager, 1NCE

Expert

Pavel Banhegyi is a growth expert who started in marketing in 2011. His background in science and engineering has led him to be data and process-driven as a growth consultant.
He has worked with almost 300 businesses worldwide, helping them with growth, user research, strategy, and leveraging data to drive business decisions. He is excited by data, processes, automation, developing short- and long-term growth strategies, creative executions, connecting multiple channels, and approaching growth as a synergy process

Who is this for?

B2B marketing leaders, CMOs, and growth-focused practitioners who want to build marketing strategies that compound in value over time – grounded in research, aligned with leadership, and designed to generate sustainable revenue impact rather than campaign-by-campaign results

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