EXCLUSIVE
Course
Certification

Video Marketing

Video that moves buyers, not just metrics
A repeatable playbook to craft, distribute, and optimize video content that resonates with decision makers and drives real Demand Generation results
  • 3 lessons
  • 27 videos
  • 1.5 h
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Video Marketing. Shareable on LinkedIn

What you will learn

Craft content that moves decision makers across the buyer journey

Apply proven best practices for storytelling, length, and distribution
Align video to your marketing goals and optimize performance for maximum ROI
How to choose the right video formats for each stage of the buyer journey and measure results

Course curriculum

Lesson 1

Why use video in B2B marketing?

In this lesson, you will discover why video is a powerful tool for B2B Demand Generation. Learn how video can help you simplify complex ideas, foster trust with multiple decision-makers, and support key stages of the buyer’s journey. You will explore the unique advantages of Video Marketing, from boosting message retention to driving higher engagement. By the end of the lesson, you will understand why video is an essential part of a successful B2B marketing strategy

Lesson 2

Types of video content that drive B2B success

This lesson explores the different types of video content that effectively engage B2B prospects and support Demand Generation. You will learn how different formats support key stages of the buyer’s journey, including educational content, product demos, and testimonials. You will also discover how to strategically align video formats with marketing goals to maximize engagement. By the end of Lesson 2, you will be equipped to select and create the right video content to resonate with your audience

Lesson 3

Best practices for effective Video Marketing

In this lesson, you will learn the best practices for producing high-performing videos that resonate with your audience. From optimizing video length and storytelling to tailoring content for different platforms, you will explore proven strategies to maximize engagement. You will also discover how to use performance metrics to optimize your Video Marketing strategy. By the end of the lesson, you will be equipped to create effective videos that support Demand Generation and drive measurable results
  • 3 lessons
  • 27 videos
  • 1.5 h
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Kingsley Willis

Visual Media Advisor, iah.fit
Director of Video Strategy & Founder, Kingsley Kreative

Keira Bailey

Strategic Growth Director, INFUSE

Who is this for?

B2B marketers and content strategists who want to use video as a genuine growth driver – whether they're just getting started or looking to build a more systematic, measurable video program.