EXCLUSIVE
Course
Certification

SMM & Influencer
Marketing

Reach decision makers where they already are
A strategy to choose the right platforms, build credible influencer partnerships, and create social content that drives authentic B2B engagement and Demand Generation
  • 2 lessons
  • 6 videos
  • 39 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of SMM & Influencer Marketing. Shareable on LinkedIn

What you will learn

How to select the right social media platforms for B2B and build a presence that connects with your target audience

How to identify, evaluate, and partner with influencers – internal and external – who authentically represent your brand
How to develop content strategies driving curiosity, engagement, and connection across channels
How to integrate SMM and influencer marketing into your broader Demand Generation strategy

Course curriculum

Lesson 1

Social Media Marketing for B2B

In this lesson, we'll discuss why B2B marketers should use social media channels and what factors to consider when selecting platforms, as well as which tools and tactics can improve your brand’s social presence on LinkedIn, and what’s important to remember while developing content for SMM.

Lesson 2

Influencer Marketing in B2B

Finding the right influencer who fits well with your brand can be a true challenge. After all, both external and internal influencers must be able to authentically represent your brand values and message to their audience.
In this lesson, we will give you tips for finding a B2B influencer who can bring your brand's message to life and connect with your target audience in a genuine and effective way.
  • 2 lessons
  • 6 videos
  • 39 min
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Al Cadena

Global Client Executive, LinkedIn

Dennis Yu

CTO, Blitz Metrics

Who is this for?

B2B marketers and brand builders who want to go beyond broadcasting and use social media and influencer partnerships to generate real trust and engagement with decision makers