EXCLUSIVE
Course
Certification

Partner Marketing –
Profiling and Recruitment

Smarter partner decisions. A stronger ecosystem
A practical framework to evaluate your current partners, refine your Ideal Partner Profile, and attract high-fit partnerships that drive real business growth
  • 3 lessons
  • 8 videos
  • 57 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Partner Marketing – Profiling & Recruitment. Shareable on LinkedIn

What you will learn

Decide when to re-engage existing partners vs recruit new ones

Refine your Ideal Partner Profile (IPP) based on real business needs
Attract and engage high-fit partners with a compelling Partner Value Proposition
How to screen, validate, and align on expectations before finalizing new partnerships

Course curriculum

Lesson 1

Assessing the need for new partners

In this lesson, you will discover how to assess your existing partner ecosystem to determine whether re-engaging current partners or recruiting new ones is the best approach for your business goals. You’ll learn how to conduct a thorough partner audit, evaluate key performance metrics, and weigh the benefits of re-enablement versus new recruitment. By the end of this lesson, you will have the tools to make informed decisions that strengthen your partner ecosystem and support your strategic objectives

Lesson 2

Refining the Ideal Partner Profile (IPP)

In this lesson, you will gain insights into refining your Ideal Partner Profile (IPP) to ensure alignment with evolving business needs. You will learn how to translate business goals into measurable partner criteria, collaborate effectively with internal teams, and segment potential partners for targeted engagement. By the end of this lesson, you will be ready to create an IPP that guides your recruitment strategy and enhances your partner ecosystem’s effectiveness

Lesson 3

Partner discovery and attraction

In this lesson, you will learn how to navigate the partner discovery and attraction process with confidence. You will explore best practices for screening potential partners, crafting a compelling Partner Value Proposition (PVP), and ensuring alignment on expectations before finalizing agreements. By the end of this lesson, you will understand how to build meaningful, strategic partnerships that contribute to your business growth and market success
  • 3 lessons
  • 8 videos
  • 57 min
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Shweta Jade

Global Partner Marketing, Stripe

Who is this for?

B2B marketers and partnership leaders who are ready to go beyond the basics and build a partner ecosystem grounded in strategy, not just opportunity. Especially useful for those managing existing programs or planning new recruitment efforts.