EXCLUSIVE
Course
Certification

Partner Marketing -
Onboarding and Enablement

Partners that perform. Ecosystems that scale
A practical framework to onboard, enable, and optimize partners so they become genuine growth drivers – not just names on a partner list
  • 3 lessons
  • 13 videos
  • 1 h
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Partner Marketing - Onboarding and Enablement. Shareable on LinkedIn

What you will learn

How to accelerate partner engagement with structured onboarding

How to empower partners through sales tools, MDF programs, and ongoing enablement
How to measure and enhance partner performance with meaningful KPIs and feedback loops
How to build scalable best practices that turn partners into long-term brand advocates and revenue contributors

Course curriculum

Lesson 1

Partner onboarding

In this lesson, you’ll explore how structured onboarding approaches can accelerate partner engagement and set the stage for lasting success.

Lesson 2

Partner enablement

In this lesson, you’ll explore how ongoing enablement - from sales tools to MDF programs - empowers partners to perform, grow, and become strong brand advocates.

Lesson 3

Optimizing partner success

In this lesson, you’ll explore how to measure, analyze, and enhance partner performance by focusing on meaningful KPIs, feedback loops, and scalable best practices.
  • 3 lessons
  • 13 videos
  • 1 h
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Louise Grant

Founder & Director, Loucerna

Who is this for?

B2B marketers, channel managers, and partnership leaders who are launching or scaling a partner program and want a structured approach to onboarding and enablement that actually drives partner performance and mutual growth