EXCLUSIVE
Course
Certification

Partner Marketing

Strategic alliances that extend reach and drive real growth
A framework to identify the right partners, build effective collaboration agreements, and run campaigns that deliver measurable business outcomes
  • 3 lessons
  • 9 videos
  • 55 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of Partner Marketing. Shareable on LinkedIn

What you will learn

How to understand the fundamentals of Partner Marketing and its role in B2B growth strategy

How to develop an Ideal Partner Profile (IPP) and source partners aligned with your business goals
How to design better partnership agreements that define clear roles, revenue sharing, and performance KPIs
How to implement joint campaigns and manage multiple partnerships to drive measurable outcomes

Course curriculum

Lesson 1

Partner Marketing in B2B

In this lesson, you will explore the fundamentals of Partner Marketing and how it can help businesses expand into new markets and improve their product offerings. We will examine how Partner Marketing evolves from traditional Channel Marketing, its benefits, and its role in the B2B landscape. You will also learn about the different types of partners and how each type contributes to your business goals

Lesson 2

Selecting and sourcing partners

This lesson covers the process of developing an Ideal Partner Profile (IPP), identifying potential partners, and evaluating their market presence and alignment with your goals. You will learn the best practices for sourcing partners who can help grow your business and enhance your offerings

Lesson 3

Agreements and best practices

This lesson focuses on creating effective partnership agreements, setting clear expectations, and defining roles and responsibilities to ensure smooth collaboration. We will discuss key elements of partnership agreements, including revenue sharing, joint marketing efforts, and performance tracking using KPIs. Additionally, this lesson covers best practices for managing multiple partnerships, maintaining regular communication, and using shared tools to align efforts across partners. You will learn how to evaluate and support partners effectively to achieve mutual goals
  • 3 lessons
  • 9 videos
  • 55 min
  • Practical activities

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Insights from practitioners

Who build and run demand generation programs for B2B companies
at scale – bringing real-world methodology, not theory

Matt Dalton

EMEA Strategic Head of Channel, INFUSE

Sophy Gray

Managing Director and Founder, 7Demand

Who is this for?

B2B marketers, channel managers, and business development leaders who want to build and scale partner ecosystems that expand market reach and create lasting competitive advantage