Webcast
FREE 5 min
FULL 20 min

Winning client retention through subscription models

In this webcast, Rob Gotlieb explores how B2B organizations can build and optimize subscription-based revenue models. He discusses the role of activation, retention, client experience, content, and AI in creating subscription journeys that deliver ongoing value and support long-term growth
Rob Gotlieb
Interim CEO | Partner,
Chameleon Collective

What you will learn

Why subscription models are an attractive option in B2B – and how to design a trial experience that keeps the barrier to entry low while still driving conversion and retention
How buyer expectations shift at higher price points, where B2B companies most often fall short in proving value early, and what strong ongoing client experience looks like in a subscription model
Where along the funnel B2B teams should focus for the biggest conversion gains, and how AI can improve client experience through personalization, churn prediction, and lifecycle communication
What separates subscription models that sustain long-term momentum, what to prioritize when launching one, and how to analyze churn patterns across the subscription lifecycle

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





INFUSE CLIENTS & PARTNERS

Full 20-min webcast

The complete session including B2B subscription model design, trial experience optimization, value demonstration strategies, client experience frameworks for subscription businesses, funnel-focused conversion tactics, AI applications in personalization and churn prediction, launch priorities, and long-term churn pattern analysis across the subscription lifecycle
Rob Gotlieb
Interim CEO | Partner,
Chameleon Collective

Expert

Rob Gotlieb is a strategic marketing consultant with 20+ years of experience driving growth across B2B and consumer subscription businesses – from early days at Napster to a 24M+ global subscriber ecosystem at Wizarding World (Harry Potter). He partners with founders and C-suites on acquisition, retention, and lifecycle economics

Who is this for?

B2B marketing leaders and business owners who are building or scaling a subscription-based revenue model and want practical, cross-industry guidance on designing trials, proving value early, and building the client experience that turns subscribers into long-term, low-churn relationships

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