Webcast
FREE 5 min
FULL 38 min

Winning AI search visibility

In this webcast, Tom Rudnai explores how AI search is reshaping B2B discoverability, buyer evaluation, and brand visibility. He shares practical insights on moving beyond traditional SEO thinking, strengthening content quality, building reputation, and creating clearer signals that help AI models understand when and how to recommend your brand
Tom Rudnai
Founder & CEO, Demand-Genius

What you will learn

How LLMs are changing B2B buyer discovery and evaluation – and why AI search requires a different approach compared to traditional SEO
How AI models interpret brands, categories, and positioning, and what determines whether a brand gets included in AI-generated responses
How to rethink content strategy for AI discoverability, evaluate whether content supports thought leadership and authority, and produce insight-led content that stands out
How to strengthen third-party credibility, influence buyers beyond owned channels and the dark funnel, and build an AI search strategy grounded in emerging trends rather than short-term tactics

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





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Full 38-min webcast

The complete session including AI's impact on buyer discovery and evaluation, brand and category interpretation by AI models, content strategy for AI discoverability, third-party credibility building, AI's influence across buyer journey stages, dark funnel considerations, and a forward-looking perspective on the trends shaping AI search as a long-term marketing discipline
Tom Rudnai
Founder & CEO, Demand-Genius

Expert

Tom Rudnai has a decade's experience in AI and startups across media, SaaS, and consumer technology. As founder of Demand-Genius, he has spent the last two years researching how LLMs actually behave in complex buyer journeys and building the tools to help marketing teams act on it

Who is this for?

B2B marketing leaders and CMOs who want to understand how AI search is reshaping buyer discovery and evaluation – and build a practical, credibility-first strategy for showing up in AI-generated responses rather than relying on outdated SEO thinking

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