Webcast
FREE 6 min
FULL 37 min

Using audience insight and AI to build B2B messaging that stands out: agency perspective

In this webcast, Beatrice Alabaster explores how audience insight can shape stronger B2B messaging, from research and persona development to proof points, buyer journeys, and creative collaboration. She discusses how marketers can combine human judgment with AI, build messaging that resonates across channels, and keep strategy relevant as markets evolve
Beatrice Alabaster
Senior Strategist, Rooster Punk

What you will learn

What factors define strong B2B messaging, and how to engage niche audiences using the right data sources and behavioral signals
How to turn audience research into clear, effective messaging, and choose proof points that make that messaging credible
How messaging should adapt across buyer journey stages and channels while staying consistent – and how to build stakeholder alignment around messaging decisions
How GTM and creative teams can collaborate more effectively, recognize the market signals that show messaging is resonating, and build a lightweight system to test and refine it over time

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INFUSE CLIENTS & PARTNERS

Full 36-min webcast

The complete session including audience research and signal identification, messaging development frameworks, credible proof point selection, buyer journey-aligned messaging adaptation, stakeholder alignment strategies, strategy and creative collaboration, messaging resonance signals, and a lightweight system for testing and refining messaging over time
Beatrice Alabaster
Senior Strategist, Rooster Punk

Expert

Beatrice Alabaster is a Senior Strategist at Rooster Punk, the award-winning B2B creative agency in London and Seattle. A strategist with a creative heart, she combines a background in conceptual copywriting with sharp strategic thinking to help brands grow. She’s also Co-Founder of The Strategals and host of 43% and Rising, championing gender equality in B2B marketing

Who is this for?

B2B marketers, agency strategists, and content leaders who want to build messaging grounded in genuine audience insight – combining human judgment with AI to create positioning that resonates across a complex, evolving buying committee

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