Webcast
FREE 8 min
FULL 30 min

Unpacking Go-To-Market (GTM) strategy as the operating system driving financial growth

In this webcast, Paul Sullivan explains how startups and scale-ups can operationalize GTM as a business-wide system – not just a marketing function – by aligning product, finance, sales, and customer success around shared goals and insight-driven processes
Paul Sullivan
Chief GTM Officer, Founder & CEO, ARISE GTM

What you will learn

The difference between revenue operations and a true GTM operating system
How cross-functional alignment turns client experience into a growth flywheel
Paul's 5-step methodology to assess, strategize, and execute more effectively
How to break cultural habits that create silos and hinder scalable growth

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper



INFUSE CLIENTS & PARTNERS

Full 30-min webcast

The complete session including the GTM operating system framework, cross-functional alignment strategies, the ARISE 5-step methodology, common growth-stage pitfalls, and practical guidance for building a revenue flywheel across sales, marketing, product, and client success
Paul Sullivan
Chief GTM Officer, Founder & CEO, ARISE GTM

Expert

Paul Sullivan is a Strategic GTM and RevOps Leader with 15+ years of experience scaling SaaS, FinTech, and B2B technology companies from early ARR through £100M+ growth. A former CMO and CTO, he is the Founder of Arise GTM and creator of the ARISE Go-To-Market Methodology – a proven system digitized as the Revenue Engine OS. Paul specializes in aligning Sales, Marketing, CS, and Product into a compounding revenue engine powered by data transparency, operational excellence, and AI-driven insights

Who is this for?

B2B marketing leaders, founders, and GTM practitioners at startups and scale-ups who want to move beyond siloed execution and build a connected, cross-functional GTM system that drives consistent financial growth

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