Webcast
FREE 5 min
FULL 29 min

Turning email marketing into a high-impact B2B channel

In this webcast, Yuval Ackerman explores how B2B organizations can build effective, ethical, and revenue-focused email marketing strategies. She discusses this channel’s role across the buyer journey, the importance of consent and deliverability, and how personalization, AI, and cross-functional alignment can help teams create email programs that are personalized and wired for measurable business outcomes
Yuval Ackerman
CEO & Founder, Ethical Emails

What you will learn

How to position email within the broader B2B marketing mix, and address the key challenges in building effective campaigns today
Which factors most influence email deliverability and inbox visibility, and how AI is changing the way B2B teams execute email marketing
How to use email as a personalized channel that moves buyers forward across a unified journey, and which practices have the greatest impact on audience trust
How to connect email activity to pipeline and revenue outcomes, and what a well-integrated, ethical email marketing strategy looks like in practice

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




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Full 29-min webcast

The complete session including email's role in the B2B marketing mix, personalization strategy across the buyer journey, trust-building practices, deliverability fundamentals, AI applications in email marketing, connecting email to pipeline and revenue, and practical guidance for building an ethical, well-integrated email program
Yuval Ackerman
CEO & Founder, Ethical Emails

Expert

Yuval is CEO & founder of Ethical Emails, a consultancy for good-doing B2B and eCommerce companies. She works with marketing teams that succeed with other channels, but lack email expertise in-house - and whose emails generate neither pipeline nor impact. She helps them see what generic "best practices" are costing them, and build an email ecosystem that converts and compounds

Who is this for?

B2B marketers and Demand Generation practitioners who want to move beyond generic email best practices and build a strategic, trust-first email program that genuinely connects to pipeline, revenue, and long-term client relationships

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