Webcast
FREE 7 min
FULL 27 min

Turning B2B marketing data
into revenue-driving decisions

In this webcast, Irma Karsten shares a practical framework for turning complex B2B marketing data into clear, revenue-focused action. You’ll learn how to prioritize the metrics that can help optimize, spot meaningful patterns over noise, and build cross-functional alignment through reporting that speaks to leadership, sales, and marketing teams alike
Irma Karsten
Strategy Director, The Digital Marketing Company

What you will learn

How to better prioritize revenue-impacting metrics and fully utilize trends, correlations, and benchmarking for identifying what is truly actionable
How to measure the non-linear B2B buyer journey using multi-touch attribution, intent signals, and early-stage engagement, including dark funnel and offline touchpoints
How to properly use AI for anomaly detection and pattern recognition to move faster from insight to decision
How to build cross-functional alignment through reporting that speaks clearly to leadership, sales, and marketing teams alike

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper



INFUSE CLIENTS & PARTNERS

Full 27-min webcast

The complete session including frameworks for prioritizing marketing data, multi-touch attribution and buyer journey measurement, AI applications in data analysis, tech stack decision-making, and practical guidance for becoming a more strategic, decision-ready marketing team
Irma Karsten
Strategy Director, The Digital Marketing Company

Expert

Irma Karsten is a versatile digital marketing strategist, corporate trainer, and strategy consultant at The Digital Marketing Academy. She supports industrial, manufacturing, solar, financial services, and tech brands in B2B digital transformation. Irma leads AI-driven marketing initiatives, bridging academic insight and practical implementation

Who is this for?

B2B marketers, marketing operations professionals, and data-driven practitioners who are surrounded by more data than they can act on – and want a clear, structured approach to turning that data into better decisions, stronger alignment, and measurable revenue impact

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