Webcast
FREE 4 min
FULL 22 min

Trust and personalized proactiveness: Ingredients for B2B travel tech marketing success

In this webcast, Pankaj Thakur explores the unique dynamics of B2B travel tech marketing – from regional nuance, seasonality, and buyer intent to the growing importance of credibility, transparency, and personalized engagement in a disruption-prone industry
Pankaj Thakur
Head of Marketing, Wello Solutions

What you will learn

How regional nuances, seasonality, and buyer intent shape B2B travel marketing strategy
Why credibility and transparency are critical for standing out in a disruption-prone industry
How to navigate complex partner ecosystems while maintaining trust and personalized engagement
Practical strategies for building resilient, long-term growth in B2B travel tech

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 22-min webcast

The complete session including B2B travel tech market dynamics, credibility and transparency as differentiation strategies, partner ecosystem navigation, and practical approaches to personalized engagement that drives sustainable growth
Pankaj Thakur
Head of Marketing, Wello Solutions

Expert

Pankaj Thakur has over 13 years of experience in travel tech and SaaS, helping businesses grow across global markets through B2B marketing, payments, and customer success. As the Head of Marketing at Wello Solutions, he is known for driving scalable results, strengthening partner ecosystems, and building teams that deliver long-term value. He enjoys sharing practical lessons from real-world experience to help others learn and succeed

Who is this for?

B2B marketers and business leaders working in or moving into the travel tech space who want practical, experience-led guidance on navigating the sector's unique challenges – from regional complexity and partner management to building the kind of trust that drives lasting growth

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