Webcast
FREE 6 min
FULL 28 min

Transitioning from B2C to B2B marketing

In this webcast, Rafael Schwarz walks through what B2B growth runs on: trust, buyer insight, sales alignment, and long-term value. Get practical guidance on adapting your strategy, metrics, messaging, team, and tech for longer cycles and buying committees, so that your B2B marketing is wired for success
Rafael Schwarz
Managing Director,
Territory Influence

What you will learn

How to rethink growth when moving from B2C to B2B, and where new B2B leaders should focus to build early momentum
How to develop stronger audience understanding and ICP clarity in B2B, and how creativity, risk, and collaboration differ across the two disciplines
Why marketing and sales alignment matters far more in B2B, and which team skills and capabilities are most valuable when building B2B versus B2C marketing teams
How AI, automation, and data importance differ between B2C and B2B – and what defines strong marketing leadership across both worlds in the world of today

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper



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Full 28-min webcast

The complete session including reframing growth for B2B, marketing and sales alignment, team capability differences between B2C and B2B, audience and ICP understanding, creativity and risk approaches across disciplines, technology and data differences, and cross-disciplinary marketing leadership lessons
Rafael Schwarz
Managing Director,
Territory Influence

Expert

Rafael Schwarz is one of the managing directors of Territory Influence, the leading social media and influence marketing agency in Europe with headquarters in Munich, Germany. Rafael specializes in business strategy and new business development, and is responsible for leading teams of 40 sales and marketing experts at 12 locations across Europe. After graduating with a Master's degree from the University of Vienna, Rafael started his career in 1998 in the Brand Management department of Procter & Gamble Austria. He also served in local and international sales and marketing leadership roles at Reckitt, Mars, and Henkel in Germany, Switzerland, and the UK before joining Territory Influence in 2013. Rafael is an international FMCG and Social Media thought leader and CEO advisor with 20+ years of expertise in business strategy, change management, marketing and sales leadership, innovation management, and P&L delivery, as well as a Forbes Communications Council expert and host of #TheSocialCorner podcast

Who is this for?

Marketers and business leaders transitioning from B2C into B2B roles who want practical, experience-led guidance on adapting their strategy, metrics, and team structure to succeed in longer, more complex buying environments

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