Webcast
FREE 9 min
FULL 32 min

Transforming influencer marketing into a strategic GTM leveler

In this webcast, Nick Bennett explores how B2B organizations can use influencer marketing as a strategic Go-To-Market lever. He shares how trust, audience fit, content integration, measurement, and long-term partnerships help brands build credibility, support complex buying journeys, and create influence that compounds over time
Nick Bennett
Founder, NB Marketing

What you will learn

How to align influencer marketing with your Demand Generation and brand strategy – and when it creates the greatest GTM value
How to evaluate influencer fit beyond follower count and build long-term creator partnerships grounded in trust and shared audience relevance
How to integrate influencer-led content across channels and buyer journey stages, and repurpose it effectively across campaigns
How to measure influencer impact in B2B through deal velocity, sentiment, share of voice, and pipeline contribution

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 32-min webcast

The complete session including influencer marketing as a GTM strategy, creator fit evaluation frameworks, long-term partnership development, content integration across the buyer journey, measurement approaches for B2B influence, common pitfalls to avoid, and practical guidance on building creator authority in a focused niche
Nick Bennett
Founder, NB Marketing

Expert

Nick Bennett is the Founder of NB Marketing, a consulting firm helping B2B companies build Go-To-Market strategies rooted in real relationships, not just reach. With 14+ years in B2B marketing, Nick is known for blending Demand Generation, influencer marketing, and creator-led content into programs that actually move pipeline. He’s worked with 35+ brands to solve GTM challenges. His book, B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, is a go-to guide for teams looking to build trust and revenue through creators

Who is this for?

B2B marketers, brand leaders, and GTM strategists who want to move beyond transactional influencer campaigns and build a creator-led approach that earns genuine audience trust, supports buyers at every stage of their journey, and delivers measurable pipeline impact

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