Webcast
FREE 6 min
FULL 22 min

The MarTech advantage: Mastering B2B marketing in a tech-driven world

In this webcast, Colin Day explains how modern B2B buyers engage long before they speak to sales, and what that means for the way marketing, sales, and RevOps need to work together. Drawing on 35+ years in MarTech and FinTech, he breaks down how to build an integrated stack around shared KPIs, improve data quality, use personalization responsibly, and leverage social media and AI to drive real business outcomes
Colin Day
Managing Director EMEA,
VP Business Development,
Oktopost

What you will learn

How modern B2B buyers engage long before speaking to sales and what that means for your stack
Why integrated marketing, sales, and RevOps systems matter for revenue impact
How to build a MarTech stack that improves data quality and enables responsible personalization
How to use social media and AI to influence real business behavior, not just vanity metrics

FREE PREVIEW

Watch now

A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper

INFUSE CLIENTS & PARTNERS

Full 22-min webcast

The complete session including how B2B buyers engage before sales contact, building an integrated MarTech stack around shared KPIs, and using AI and social media to drive measurable business outcomes
Colin Day
Managing Director EMEA,
VP Business Development,
Oktopost

Expert

Colin Day brings over 35 years of experience in MarTech and FinTech, focusing on innovation, strategy, and growth. His career highlights include 18 years at FIS, founding Magnetic North Associates, and his current role as Managing Director of EMEA and Vice President of Business Development at Oktopost. Colin specializes in aligning technology with business goals and ensuring solutions provide measurable results. He is passionate about the role of social media in B2B marketing, co-authoring "The Social B2B Organization" to help businesses leverage social media for better engagement and effective marketing strategies. Colin believes that successful B2B interactions rely on adapting to new social dynamics. He welcomes discussions on driving practical change and achieving business success in a digital age

Who is this for?

B2B marketers, marketing ops leaders, and revenue team leads who want to connect their technology decisions to real pipeline impact and build a stack that supports the full buyer journey

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