Webcast
FREE 6 min
FULL 18 min

The impact of global regulations and data compliance on the future of B2B marketing

In this webcast, Gary Maggiolino explores how B2B marketers can drive innovation while maintaining robust compliance standards in an increasingly complex global data landscape. As Senior Manager of Global Marketing Technology at InterSystems, Gary leads the evolution and optimization of a wide-ranging MarTech portfolio, spanning lead generation, ABM, governance, compliance, and analytics, and brings a practitioner's clarity to the real tensions between transformation and trust.
Gary Maggiolino
Senior Manager of Global Marketing Technology, InterSystems

What you will learn

Why the shift to first-party data is more than a privacy play – and what it means for how you build audience relationships
How to navigate the risks of data governance while fostering a culture of innovation within your marketing team
What it takes to future-proof your MarTech stack with compliance built in from the start
How to build trust via governance and relationship marketing in a data-driven B2B environment

FREE PREVIEW

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Full 18-min webcast

The complete session including first-party data strategy, relationship marketing and trust-building frameworks, MarTech compliance considerations, and practical guidance on balancing innovation with data governance in global B2B organizations
Gary Maggiolino
Senior Manager of Global Marketing Technology, InterSystems

Expert

Gary Maggiolino is a data-driven leader who thrives on innovation and brings extensive experience in end-to-end marketing strategy, processes, and execution. As the Senior Manager of Global Marketing Technology at InterSystems, Gary leads the evolution, change management, and optimization of InterSystems' global marketing technology portfolio, including the selection, implementation, integration, and adoption of internal and external technologies supporting lead generation, inbound/outbound marketing, governance and compliance, ABM and performance marketing, sales enablement programs, and reporting and analytics

Who is this for?

B2B marketers, marketing operations professionals, and technology leads who are managing data-driven programs in global organizations and want to build marketing strategies that stay ahead of regulatory requirements without sacrificing innovation or performance

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