Webcast
FREE 7 min
FULL 28 min

The evolution of product marketing: from a support role to strategic driver

In this webcast, Naman Gupta explores how product marketing has evolved from a behind-the-scenes support function into a strategic, revenue-driving discipline that shapes positioning, influences Go-To-Market strategies, and elevates product narratives across buyer personas
Naman Gupta
Product Marketing Manager, Legion Technologies

What you will learn

How product marketing has evolved from a support role to a strategic, revenue-driving discipline
Key pillars for modern product marketers: cross-functional alignment, storytelling, and community engagement
How to build internal influence and tailor messaging for different stakeholders
How to ensure product marketing becomes a cornerstone of growth strategy

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 28-min webcast

The complete session including product marketing evolution frameworks, cross-functional alignment strategies, stakeholder messaging approaches, and practical guidance for building internal influence and making product marketing a strategic growth driver
Naman Gupta
Product Marketing Manager, Legion Technologies

Expert

Naman Gupta is a product marketing professional with over eight years of experience driving growth for HR Tech, SaaS, Web3, Blockchain, and AI ventures. Skilled in brand strategy, content marketing, growth hacking, and Go-To-Market execution, he is known for building communities, managing cross-functional teams, and delivering results across B2B and B2C landscapes. With a strong command of digital and performance marketing, Naman blends creativity with data-driven decision-making to craft impactful strategies that fuel product success and innovation in emerging tech

Who is this for?

B2B marketers and product marketing professionals who want to elevate their strategic impact – moving beyond execution support to become a genuine driver of positioning, GTM strategy, and revenue growth across the organization

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