Webcast
FREE 7 min
FULL 30 min

The brand to demand mindset that builds faster, stickier growth

In this webcast, Kasey Skala breaks down how modern B2B teams can align sales, marketing, product, and finance around one unified brand to demand motion – and why this approach shortens sales cycles, improves efficiency, and creates stickier client relationships
Kasey Skala
VP of Growth Marketing, E Source

What you will learn

How to align sales, marketing, product, and finance around one unified brand to demand motion
Why this approach shortens sales cycles, improves efficiency, and builds stickier relationships
How to build flexible yet consistent messaging and scale content with AI
How to measure brand ROI using both leading and lagging indicators

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper

INFUSE CLIENTS & PARTNERS

Full 30-min webcast

The complete session including brand to demand alignment frameworks, messaging consistency strategies, AI-assisted content scaling, and brand ROI measurement using leading and lagging indicators
Kasey Skala
VP of Growth Marketing, E Source

Expert

Kasey Skala is a growth-driven marketing leader who’s helped scale brands to $1.5B+ by blending brand, demand, and digital strategy. Known for building high-performing teams and data-driven positioning, he drives revenue through bold storytelling & customer-centric execution. He currently serves as VP of Growth Marketing at E Source

Who is this for?

B2B marketing leaders, GTM strategists, and anyone running or building a go-to-market function who wants to align brand and demand into a single, unified motion that shortens cycles, improves team efficiency, and builds the kind of client relationships that last

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