Webcast
FREE 6 min
FULL 28 min

Staying relevant in the age of AI:
agency perspective

In this webcast, Gareth Bain explores how B2B agencies can navigate changing client expectations, AI adoption, and growing pressure to prove commercial impact. He shares practical insights on using data, building trust, creating stronger client relationships, and positioning agencies as strategic partners rather than service providers
Gareth Bain
Fractional CMO 
& Growth Specialist,
Got Legs Digital

What you will learn

What market challenges B2B agencies must navigate now, and how client expectations around speed, results, and accountability have changed
How AI is reshaping agency delivery and client value, and where the biggest growth opportunities lie for B2B agencies
How an agency-led strategy converted freemium users into paid subscribers through ICP clarity, personalization, and CRM-led automation
How to expand client value after initial success, and build long-term trust through social proof, thought leadership, and client nurturing

FREE PREVIEW

Watch now

A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 28-min webcast

The complete session including agency market dynamics, evolving client expectations, AI in agency delivery, growth opportunities, a freemium-to-paid conversion success story, and strategies for expanding client value and building long-term trust
Gareth Bain
Fractional CMO 
& Growth Specialist,
Got Legs Digital

Expert

Gareth Bain is an award-winning Fractional CMO and Growth Strategist with 17+ years helping B2B SaaS, Tech, FinTech, and PropTech companies build predictable pipeline. He has led growth for American Express and Blackstone, mentors founders at Startupbootcamp, and runs Got Legs Digital, a purpose-led consultancy that has helped donate 500+ prosthetic legs across Africa

Who is this for?

B2B agency leaders and marketers who want practical guidance on adapting to AI-driven change, proving commercial impact, and positioning their agency as a strategic partner that clients trust and retain over the long term

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