Webcast
FREE 8 min
FULL 33 min

Scaling paid search with a revenue mindset

In this webcast, Skerdi Sino shares a pipeline-first philosophy for paid search – explaining how to evolve it from a volume-driven lead generator into an intent-based revenue lever powered by automation, first-party data, and CRM integration. As CMO of Native Teams and a growth marketing leader with 8+ years of experience scaling startups, Skerdi brings practical examples of restructuring campaigns around buying stages, shifting optimization toward SQL impact, and integrating ABM principles into paid search execution
Skerdi Sino
CMO, Native Teams

What you will learn

How to evolve paid search from a volume tool into an intent-based revenue lever using automation, first-party data, and CRM integration
How to assess whether paid search should lead or support your strategy based on market demand, competitive dynamics, and organizational maturity
How to restructure campaigns around buying stages and shift optimization toward SQL and pipeline impact
How to generate demand before it exists, accelerate pipeline through retargeting and social proof, and measure success using cost per SQL

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper



INFUSE CLIENTS & PARTNERS

Full 33-min webcast

The complete session including a pipeline-first framework for paid search, campaign restructuring strategies around buying stages, ABM integration into paid search, demand generation approaches for low-awareness markets, and SQL-focused measurement frameworks
Skerdi Sino
CMO, Native Teams

Expert

With 8+ years in marketing and sales, Skerdi Sino began his journey in the startup world, running an agency that supported brands like UPS, Essilor, and Uniqa in Southern Europe. Today, he leads marketing at Native Teams as CMO and has been a driving force in advancing the remote work movement in the Balkans, organizing The Future is Remote events across 5 countries and serving as President of the Albanian Digital Nomad Association. Recognized as a Growth Startup Mentor with Keiretsu Forum and Endeavor Bulgaria, he has spoken at multiple tier-one events and shared his knowledge with a wide audience

Who is this for?

B2B marketers, demand gen practitioners, and marketing leaders who are running or overseeing paid search programs and want to move beyond click-based thinking – building campaigns that connect directly to pipeline, SQL impact, and revenue outcomes

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