Webcast
FREE 7 min
FULL 37 min

Scaling global GTM strategy through local insight

In this webcast, Ruta Donovan explores how B2B SaaS companies can approach international expansion with the right strategy, team alignment, and local market insight. She shares practical guidance on assessing market readiness, balancing global brand consistency with regional relevance, using communities as GTM accelerators, and applying AI responsibly to scale without losing authenticity
Ruta Donovan
Marketing Lead, Women of SaaS

What you will learn

How to evaluate international expansion readiness, identify the right markets, and revisit the assumptions that break global GTM strategies before they start
How to balance global brand consistency with local relevance in messaging – and align sales, marketing, and product teams across regions without losing clarity or momentum
How communities can serve as GTM accelerators in new markets – and what tactical steps help companies build local community presence that supports trust and pipeline
How to measure expansion success, bring regional feedback back to HQ in meaningful ways, and use AI responsibly to scale GTM without losing local depth or authenticity

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





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Full 37-min webcast

The complete session including international expansion readiness frameworks, global and local messaging strategy, cross-regional team alignment, community-led GTM approaches, expansion measurement and feedback loops, AI-enabled GTM scale, global brand leadership guidance, and a forward-looking perspective on the skills next-generation GTM leaders will need
Ruta Donovan
Marketing Lead, Women of SaaS

Expert

Ruta Donovan is a B2B SaaS Marketing & Growth expert in Berlin, scaling two startups from Seed to Series B over 10+ years. She specializes in GTM strategy, building marketing infrastructure, and community leadership. She also trains scientists on company building at the Max Planck Institute

Who is this for?

B2B marketing leaders, CMOs, and GTM strategists at SaaS companies who are planning or actively managing international expansion and want practical, experience-led guidance on building strategies that are globally coherent, locally relevant, and genuinely scalable

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