Webcast
FREE 11 min
FULL 60 min

Rethinking B2B marketing best practices for manufacturing and distribution

In this webcast, Matt Johnson explores how B2B marketing is evolving across manufacturing and distribution. Learn how relationship-driven businesses can modernize digital commerce, product data, channel partnerships, and customer experience while preserving trust and human connection. Gain insights on aligning sales, marketing, operations, and technology to build scalable, data-driven growth
Matt Johnson
Head of Distribution & Manufacturing, Pivotree

What you will learn

What makes B2B marketing in manufacturing and distribution distinct – and how to shift from purely technical messaging to value-led marketing that resonates with modern buyers
How to align GTM strategy with operational realities, use AI and automation to improve catalog management and commerce workflows, and build trust and loyalty in relationship-driven markets
How to maintain consistent messaging across partner and distributor channels, make joint marketing agreements effective, and use thought leadership to influence channel partners
How to lead marketing transformation from inside the organization by supporting cultural change, prioritizing technology investments, and building the data-driven workflows

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper






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Full 60-min webcast

The complete session including manufacturing and distribution marketing strategy, value-led messaging, GTM and operations alignment, AI and automation in catalog management, channel messaging consistency, joint marketing agreements, partner collaboration tools, thought leadership in channel ecosystems, internal transformation leadership, cultural change management, and a practical starting point for CMOs modernizing data-driven marketing
Matt Johnson
Head of Distribution & Manufacturing, Pivotree

Expert

Matt Johnson is a digital consultant and marketing professional with 20+ years of experience in industrial distribution and manufacturing. He supports B2B digital transformation projects with an emphasis on technology adoption, change management, and storytelling marketing

Who is this for?

B2B marketers, CMOs, and business leaders working in manufacturing, distribution, or industrial sectors who want practical, experience-led guidance on modernizing their marketing approach – building digital capability and channel effectiveness while preserving the relationship-driven foundations that make these industries work

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