Webcast
FREE 5 min
FULL 22 min

Rethinking B2B events as revenue and intelligence platforms

In this webcast, Valentina Carratta explores how B2B events can become strategic drivers of engagement, pipeline, and revenue impact. She shares practical insights on aligning events with business goals, selecting the right formats, strengthening sales and marketing collaboration, and using content, data, and follow-up strategies to maximize event performance
Valentina Carratta
B2B Events & Brand Activations Manager, YouGov

What you will learn

How the role of events has evolved in B2B marketing, and what defines a high-impact event with clear objectives, targeted audiences, and relevant content
Which operational systems are needed to get measurable revenue impact from events, how to credibly attribute revenue, and how events can support long B2B sales cycles
How to choose the right event format for specific business goals, and what content strategy contributes the most effectively to event ROI maximization
How to build repeatable event frameworks for consistent revenue, evolve event strategy as companies grow, and prepare for how B2B events will change over the next five years

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




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Full 22-min webcast

The complete session including the evolution of B2B events, high-impact event program design, format selection frameworks, content strategy for event ROI, revenue attribution systems, event support across long sales cycles, repeatable event frameworks, and a forward-looking perspective on the future of B2B event marketing
Valentina Carratta
B2B Events & Brand Activations Manager, YouGov

Expert

Valentina Carratta is a global event marketing professional with over 11 years of experience delivering impactful B2B experiences across tech, financial services, and agency environments. She combines strong project management and cross-functional collaboration skills with a creative, people-first mindset.
Originally from Italy, she brings a global perspective shaped by her move to the United States in 2011

Who is this for?

B2B marketers and event leaders who want to move beyond standalone event execution and build a strategic, repeatable events program that contributes measurable pipeline, revenue, and account intelligence over time

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