Webcast
FREE 4 min
FULL 21 min

Retention Marketing: Unlocking the secrets to client loyalty

In this webcast, Leslie Alore explores what truly drives customer retention in B2B – from using Generative AI to extract client insights and improve support, to maintaining meaningful human interactions in increasingly digital-first experiences. She covers how to align client success across the entire customer journey, build communities that strengthen relationships, and maintain brand consistency across channels to create the conditions for lasting loyalty
Leslie Alore
CMO, Assent

What you will learn

How Generative AI can be used to extract client insights and enhance customer support at scale
Why human interaction still matters in digital-first experiences, and how to preserve it intentionally
How to align client success across the entirety of the buyer journey to increase loyalty and reduce churn
How brand consistency, transparent communication, and community-building strengthen multi-channel retention

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 21-min webcast

The complete session including Generative AI applications for retention, human-led client engagement strategies, client success alignment frameworks, and community-building and brand consistency approaches for long-term loyalty
Leslie Alore
CMO, Assent

Expert

Leslie Alore is the CMO at Assent, where she leads a dynamic team in creating scalable and impactful marketing experiences that drive significant business outcomes. Passionate about professional development, Leslie is deeply committed to helping others advance their careers, serving as a mentor, speaker, and advisor. Her exceptional contributions to the field have earned her prestigious accolades, including recognition among the "Top Women in Marketing" by Ragan Communications and "Women of the Channel" by CRN

Who is this for?

B2B marketers, client success managers, and marketing leaders who want to build retention programs that go beyond reactive support, creating proactive, cross-functional strategies that build lasting client loyalty and reduce churn over time

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