Webcast
FREE 5 min
FULL 26 min

Repositioning B2B brands for stronger connection

In this webcast, Jen Law explores how B2B brands can become more human, distinctive, and commercially relevant through client-driven repositioning. She shares practical insights on brand differentiation, tone of voice, visual identity, internal alignment, and measuring the impact of repositioning across the buyer journey
Jen Law
Co-Founder, The Strategals

What you will learn

How to evaluate your brand in a competitive landscape – identifying the signals that indicate repositioning is needed and the risks of sameness in complex B2B markets
How to earn trust through personality-driven branding, clearer language, stronger storytelling, and more confident creative choices in tone of voice and visual identity
How to translate repositioning across websites, sales enablement, advertising, and customer-facing teams to create a consistent, commercially relevant brand experience
How to measure whether repositioning is succeeding – and how emerging trends are reshaping what effective B2B brand building looks like today

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





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Full 26-min webcast

The complete session including B2B branding priorities for CMOs, personality-driven brand trust, competitive differentiation and visual identity, tone of voice strategy, buyer journey-aligned communication, repositioning signals and approach, Go-To-Market consistency frameworks, repositioning measurement, and a forward-looking perspective on what is reshaping B2B brand strategy
Jen Law
Co-Founder, The Strategals

Expert

Jen Law is a Strategy Director with over 11 years of experience shaping marketing strategies for global B2B brands across tech platforms, consultancies, and professional services firms. She is also a co-founder of The Strategals, a growing LinkedIn community serving as a safe space for women in strategy and strategy-adjacent roles

Who is this for?

B2B marketing leaders, brand strategists, and CMOs who want to build brands that people genuinely remember and connect with – moving beyond generic messaging and safe creative choices to develop a more distinctive, human, and commercially grounded brand presence

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