Webcast
FREE 5 min
FULL 26 min

Repositioning B2B brands for stronger connection

In this webcast, Jen Law explores how B2B brands can become more human, distinctive, and commercially relevant through client-driven repositioning. She shares practical insights on brand differentiation, tone of voice, visual identity, internal alignment, and measuring the impact of repositioning across the buyer journey
Jen Law
Strategy Director, Fox Agency

What you will learn

How to evaluate your brand in a competitive landscape – identifying the signals that indicate repositioning is needed and the risks of sameness in complex B2B markets
How to earn trust through personality-driven branding, clearer language, stronger storytelling, and more confident creative choices in tone of voice and visual identity
How to translate repositioning across websites, sales enablement, advertising, and customer-facing teams to create a consistent, commercially relevant brand experience
How to measure whether repositioning is succeeding – and how emerging trends are reshaping what effective B2B brand building looks like today

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





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Full 26-min webcast

The complete session including B2B branding priorities for CMOs, personality-driven brand trust, competitive differentiation and visual identity, tone of voice strategy, buyer journey-aligned communication, repositioning signals and approach, Go-To-Market consistency frameworks, repositioning measurement, and a forward-looking perspective on what is reshaping B2B brand strategy
Jen Law
Strategy Director, Fox Agency

Expert

Jen Law is a Strategy Director with over 11 years of experience shaping marketing strategies for global B2B brands across tech platforms, consultancies, and professional services firms. She is also a co-founder of The Strategals, a growing LinkedIn community serving as a safe space for women in strategy and strategy-adjacent roles

Who is this for?

B2B marketing leaders, brand strategists, and CMOs who want to build brands that people genuinely remember and connect with – moving beyond generic messaging and safe creative choices to develop a more distinctive, human, and commercially grounded brand presence

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