Webcast
FREE 7 min
FULL 26 min

Redesigning your demand process around buying group needs and priorities

In this webcast, Barney Woodbridge explores how B2B marketers can build Demand Generation systems for complex buying environments where standard playbooks need deeper personalization. He shares practical insights on defining ICPs, mapping buying committees, creating stakeholder-specific content, building buyer trust, and aligning marketing with sales to connect activity directly to revenue growth
Barney 
Woodbridge
Director of Demand Generation, Heimdal

What you will learn

How to build trust with buyers who are skeptical of vendors by default, and which metrics and signals to investigate when revenue isn’t growing as expected
How to determine your best-fit clients, and identify and map the buying committee so you can engage stakeholders throughout the entirety of their buyer journey
How to plan Demand Generation for a whole buying group rather than a single lead, and account for differences in pain points and priorities across decision makers
How to align content to stakeholders within an account, build trust at scale across multiple touchpoints, and get marketing and sales working as one revenue function

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 26-min webcast

The complete session including demand systems built on trust and proof, signals for when GTM needs more personalization, ICP and buying committee mapping, multi-stakeholder content and messaging, tools for content alignment, trust-building at scale, and connecting marketing activity to revenue through closer sales alignment
Barney 
Woodbridge
Director of Demand Generation, Heimdal

Expert

Barney Woodbridge is the Director of Demand Generation at Heimdal, a Danish-based cybersecurity company providing a unified platform for enterprise and MSPs. His team has achieved significant success over his tenure at the company, doubling marketing sourced revenue & opportunity conversion rate in year 1 - and launching the MSP Security Playbook - a podcast that became the #1 MSP podcast in the U.S

Who is this for?

B2B marketers and Demand Generation leaders working in complex, multi-stakeholder buying environments who want to move beyond marketing-only metrics and become stronger contributors to the wider revenue engine

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