Webcast
FREE 6 min
FULL 24 min

Reaching buyers who are
not yet in-market

In this webcast, Cristian Anechitei explores how B2B marketers can build Demand Generation strategies that balance immediate pipeline needs with long-term market education. He shares insights on engaging the 95% of buyers who are not yet in market, aligning leadership around revenue-focused goals, selecting the right channels, and measuring impact beyond traditional attribution
Cristian Anechitei
Head of Demand Generation, gastromatic

What you will learn

Why engaging buyers who are not yet in-market matters – and how to balance pipeline goals with long-term demand creation
How to select channels for short-term capture and long-term demand creation using frameworks such as the 70/20/10 budget model
How to align leadership around both immediate outcomes and long-term growth, and tailor messaging differently for early-stage audiences versus in-market buyers
How to connect marketing activities to pipeline and revenue through practical measurement approaches including branded search, direct traffic, and signal triangulation

FREE PREVIEW

Watch now

A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





INFUSE CLIENTS & PARTNERS

Full 24-min webcast

The complete session including frameworks for engaging in-market and future buyers, leadership alignment around pipeline and demand creation, stage-based messaging strategy, the 70/20/10 channel budget model, measurement approaches beyond traditional attribution, and a forward-looking perspective on emerging Demand Generation trends including the return of brand as a B2B differentiator
Cristian Anechitei
Head of Demand Generation, gastromatic

Expert

Cristian Anechitei is a B2B SaaS marketing leader with 15 years of experience building Demand Generation engines for startups and scaleups across Europe and the US. He has led marketing at both bootstrapped and VC/PE-backed companies, consistently delivering measurable pipeline and revenue impact

Who is this for?

B2B marketers and Demand Generation leaders who want to move beyond a narrow focus on in-market leads and build a more complete strategy that creates demand early, measures impact honestly, and connects long-term brand building to pipeline outcomes

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