Webcast
FREE 5 min
FULL 20 min

Outside-in B2B marketing: How smart sector marketing drives real business outcomes

In this webcast, Yasmine Blosse explores how B2B marketers can elevate their strategy by embracing sector marketing – shifting from a one-size-fits-all product push to a client-focused, outside-in approach that starts with the buyer's world rather than the seller's product
Yasmine Blosse
Director of Product Marketing, OSTTRA

What you will learn

How to shift from product-led marketing to a client-focused, sector-driven approach
How to use data, buyer insights, and message simplicity to transform marketing impact
How to pilot new sector strategies on a budget using modular campaign frameworks
How to interpret subtle market signals and know when it's time to pivot your strategy

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 20-min webcast

The complete session including sector marketing frameworks, buyer insight and data application, modular campaign design for budget-conscious pilots, and market signal interpretation for strategic pivots
Yasmine Blosse
Director of Product Marketing, OSTTRA

Expert

Yasmine Blosse is a seasoned B2B marketing leader with decades of experience across financial services, FinTech, and capital markets infrastructure. Currently Director of Product Marketing at OSTTRA, she specializes in product and sector marketing, translating complex propositions into clear, commercially effective narratives. Yasmine's career spans roles at EY and Deutsche Börse MNI, where she built campaigns that strengthened brand relevance and drove measurable business outcomes. Passionate about the intersection of strategy, customer insight, and storytelling, she helps organizations connect marketing to growth and client impact

Who is this for?

B2B marketers and GTM leaders – particularly those working in complex, multi-sector environments – who want to move beyond generic product-led messaging and build a more focused, client-centric approach that drives real commercial outcomes

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