Webcast
FREE 7 min
FULL 30 min

Optimizing B2B marketing: Demand generation, ABM, and sales pipeline velocity

In this webcast, Rob Griffin explores the modern B2B marketing landscape – from how buyer personas shape sales effectiveness to how the dark funnel is changing the way marketers think about intent. As SVP and Global Head of Agency Development at Intentsify, Rob brings a practitioner's perspective on the convergence of B2B and B2C approaches, the growing role of first-party data, and what it takes to accelerate pipeline velocity using digital tools
Rob Griffin
SVP, Global Head of Agency Development, Intentsify

What you will learn

How to maximize ABM strategy using intent data and first-party signals in a privacy-first environment
How to navigate the dark funnel and apply digital marketing approaches that accelerate sales pipeline velocity
How to understand and engage buyer personas in ways that drive real sales effectiveness
What B2B marketers can learn from the convergence of B2B and B2C marketing techniques

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 30-min webcast

The complete session including ABM optimization strategies, intent data and first-party data applications, buyer persona frameworks, dark funnel navigation, and practical approaches for improving sales pipeline velocity
Rob Griffin
SVP, Global Head of Agency Development, Intentsify

Expert

Rob Griffin is the Senior Vice President and Global Head of Agency Development at Intentsify. He is dedicated to applying best practices and innovative thinking in the continuously evolving digital landscape. A firm believer in the reciprocal learning potential between B2B and B2C marketing, Rob sees Account-Based Marketing as the next frontier in digital B2B, utilizing privacy-compliant intent and first-party data in more integrated and programmatic activations. Rob thrives on transforming disruption into opportunity by combining brands, people, culture, ideas, and new technologies. His approach ensures that every day in the digital marketing world is exciting and dynamic

Who is this for?

B2B marketers, Demand Generation practitioners, and sales leaders who want to sharpen their ABM strategy, better understand buyer behavior across the full funnel, and use intent data to accelerate pipeline in a more complex and competitive buying environment

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